Sports Recruitment Associate

Educations Media Group; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading sports recruitment agency in the UK seeks a Sports Recruitment Associate to assist student-athletes in securing scholarships in the US and Canada. The role involves guiding students through the recruitment process, achieving sales targets, and generating leads. Ideal candidates are former student-athletes with strong communication skills and a Bachelor's or Master's degree. The position offers a hybrid working model, a supportive team environment, and opportunities for professional growth.

Benefits

Base pay plus sales incentives

Flexible working conditions

Regular company events

International work environment

Qualifications

• Highly ambitious former student‑athlete in the US/Canada.
• Some work experience after graduating or relevant internship experience.
• Ability to meet sales targets and communicate effectively.

Responsibilities

• Guide students through the college recruitment process.
• Meet quarterly sales and conversion targets.
• Attend events to generate leads and promote services.

Skills

Local knowledge of the UK sports ecosystem

Proven record in sales and prospecting

Excellent communication in English

Outgoing and proactive

Structured problem-solver

Education

Bachelor’s or master’s degree with good results

Job description

At Keystone Sports, we help international student‑athletes obtain sports scholarships in the US and Canada. Over the years, we have assisted 15,000+ international student‑athletes, from 48+ countries, to enroll at universities all over North America.

We're a team of more than 65 staff members, most of us former student‑athletes, and we possess the expertise and contacts that have enabled student‑athletes to obtain lucrative scholarships and compete in many different American college sports.

As a Sports Recruitment Associate in our UK team, you are responsible for selling our various student‑athlete services to UK‑based students. This is a vital function in our company, which ensures growth, stability, and a foundation for doing business and delivering our services by creating revenue streams and increasing the interest in college sports among our target group of young and promising students. From first introducing the concept of American college sports and higher education to prospective students, to making them take the leap to begin the college recruitment process, and eventually venturing out to their new home in the US.

The Sports Recruitment Associate is the catalyst to making all of this happen and guides the student from the first point of contact to the vital meeting with their parents and making the decision to attend a US/Canadian college through our services. Our Sports Recruitment Associates are great sellers and find a way to create clear pathways of communication with prospective clients and champion the success of our clients after enrollment. A high activity level when it comes to your lead generation and prospecting is a must to succeed in this role.

To strengthen our sales team, we are currently looking for a committed individual to fill the position of Sports Recruitment Associate.

📍 Location: UK, Remote
📅 Start date: as soon as possible, by agreement
⏱ Full‑time | Permanent

Key Responsibilities

• Ensure potential students (our clients) are assessed properly for academics, sporting background, eligibility/compatibility with the US college sports system, and given correct feedback on where he/she can compete in the US college system.
• At a minimum meet the quarterly meeting target, sales target, and conversion rate goal. Arrange and schedule meetings/presentations with potential students via lead generation using the company policies and procedures.
• Lead generation: process organic leads, attend events/tournaments/ competitions/sporting events/hold presentations to produce the leads needed to meet sales targets.
• Grow and develop your jurisdiction/market: maintain and develop relationships with sources of potential clients in your set jurisdictions, and find synergies with other businesses, persons, companies, organizations, and federations that can benefit company sales short and long term.
• Assist with a company presence in social media by providing ideas on video content, articles, and match/tournament reports from student‑athletes, as well as having an emphasis on building your own personal brand through social media and other media outlets.
• Assist with hosting and attending our events (i.e. Showcase, US Tours, Camps, Video days). Expected to attend client filming events, which are held quarterly, in different locations across the UK.

Qualifications

• You are a highly ambitious former student‑athlete in the US/Canada.
• Have a bachelor’s or master’s degree with good results.
• Have some work experience after graduating from university or relevant internship experience.
• Must be an excellent communicator in English.
• Structured and a problem‑solver in a high‑paced industry.

Key skills/attributes we seek for the role

• Local knowledge of the UK sports ecosystem
• High energy, driven and takes initiative
• Outgoing and proactive, willingness to travel to meet prospects
• Proven record in sales and prospecting
• Likes to hit goals/targets (we are athletes at heart!)
• Big TEAM player with high ethical standards
• Big interest in sports

What do we offer

• Base pay + good sales incentives. We have created a transparent pathway to progress, with additional upside. Just like in sports, you will be rewarded with great performance.
• Flexible working and regular company events throughout the year.
• The role is hybrid, with flexibility to work from home and/or from our Sheffield office. Staff members meet up regularly during the year at various locations.
• An international work environment with colleagues from different nationalities.
• A friendly and inclusive international work environment with plenty of space for initiatives and original ideas.
• To be part of a successful and passionate team that cares deeply for our students.
• Exciting new projects in a great industry that promotes social good.
• Regular team activities and fun events.

About our company

Keystone Sports helps more than 1,100 international student‑athletes to US universities each year. Whether it is a soccer (football), rugby, track and field, golf, or swimming scholarship, our team provides an extensive service to find students a tailored placement in the USA.

You will be working with an international group of people from all over the world. Our workplace culture is characterized by people who are passionate about what they do and people who are high achievers who strive to perform professionally. And we all love sports! Together we are creating an environment that encourages creativity, new paths to success, and continuous development.

Our website

www.keystonesports.com

Want to join? If this sounds like it could be you, please apply with your CV and short application.

Please note, because of the holidays we will review applications when we are back in the office from 5th January 2026.

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.