Social Media Executive

PPHE Hotel Group; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading hospitality company in London is seeking a Content & Social Media Executive to develop and lead social media strategy for its restaurant and bar outlets. The ideal candidate has experience in the hospitality industry, strong communication skills, and a passion for digital storytelling. This role includes collaborating with regional marketing teams and managing digital campaigns. Attractive perks include discounted hotel rates, generous holiday, and a supportive work environment.

Benefits

Discounted hotel rates

F&B discounts at restaurants

30 days of holiday

Two free meals per day

Access to early pay

Vitality at work scheme

Company pension plan

Annual staff parties

Qualifications

• Experience in hospitality or restaurant/bar industry.
• Passion for PR and marketing.
• Strong understanding of social media platforms and engagement strategies.

Responsibilities

• Develop and lead social media strategy for restaurant and bar outlets.
• Drive digital campaigns for openings and renovations.
• Manage content creation and scheduling across platforms.

Skills

Hospitality experience

Proficiency in Canva

Strong communication skills

Understanding of digital trends

Video production skills

Tools

Word

Excel

PowerPoint

Outlook

Photoshop

Job description

Overview

Love food, storytelling, and social media? Join our Destination Restaurant & Bar team as a Content & Social Media Executive and turn culinary experiences into captivating digital moments. Based in London Waterloo, you\'ll craft scroll-stopping content, grow our social platforms, and collaborate across regions to bring our brand to life. If you thrive in a fast-paced, creative environment and have a passion for restaurants and digital storytelling then this is your perfect next move. PPHE Hotel Group is an international hospitality real estate company. We are passionate about creating valuable memories for our guests and delivering value to our people, partners, and communities. Behind it all, are our support functions.

What’s in it for you?

• Discounted PPHE hotel rates (extends to the Radisson Hotel Group and family & friends)
• F&B discounts at our restaurants and bars (for your whole party)
• Start with 30 days of holiday per year (pro rata) including bank holidays, increasing with years of service
• Two free meals per day
• Access to 40% of your pay before payday through Wagestream
• Recommend a friend scheme - up to £750!
• Vitality at work scheme with great gym discounts & more
• Ride to Work scheme & free cycling lessons
• 24/7 employee assistance programme
• Departmental productivity & service incentive scheme
• Benefit Hub - Discounted prices at hundreds of stores, supermarkets, major retailers, attractions, restaurants, and cinemas.
• Free dry cleaning for work uniform
• Annual Staff parties and events
• Company pension plan & award-winning training

Key responsibilities

• Develop and lead social media strategy for destination-led restaurant and bar outlets across EMEA
• Drive digital campaigns for openings, renovations, and brand initiatives, including competitor analysis and performance reporting
• Collaborate with regional marketing teams to align digital, sales, and revenue strategies.
• Manage content creation and scheduling across platforms like Instagram and TikTok, showcasing unique dining experiences
• Oversee Meta and Google Ad campaigns, ensuring strategic alignment and monthly reviews
• Cultivate relationships with influencers, partners, and creative agencies
• Monitor trends and innovate with engaging, on-brand content that challenges the norm.
• Analyse campaign ROI and optimize content using data-driven insights and KPIs.
• Support internal communications and contribute to marketing meetings, reporting, and goal tracking.
• Coordinate photo shoots, filming, and attend key events to amplify brand presence.
• Assist with brand-wide initiatives and Responsible Business Programmes.

About you

• Experience in hospitality or restaurant/bar industry with a passion for PR and marketing
• Proficient in Word, Excel, PowerPoint, Outlook, Canva, and Photoshop
• Strong written and verbal communication skills
• Understanding of contemporary graphic design and brand visual identity
• Passionate about social media, influencers, and current digital trends
• Skilled in video production
• Deep understanding of social media platforms, formats, and engagement strategies
• Analytical mindset and collaborative team player

If you\'re ready to turn plates into posts and stories into strategy, we\'d love to hear from you.