Social & Influencer Insights Director

Havas Play UK; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Havas Play UK is seeking an Insights Director to lead social, digital and influencer insight, owning measurement frameworks, performance analysis and audience intelligence for key client relationships.

You will be the go-to authority on social media and talent insight, translating large, complex datasets into clear narratives that inform creative and strategy across client teams, with opportunities to expand the Beiersdorf, BBC and Renault portfolio.

Qualifications

• 4+ years' experience in insight, research or analytics – agency experience preferred.
• Deep expertise in social media and influencer measurement.
• Ability to translate large datasets into clear, strategic narratives.
• Experience setting KPIs for social and influencer campaigns.
• Confident presenting to senior clients and internal stakeholders.
• Strong project management across multiple concurrent workstreams.
• Experience in talent and influencer measurement.

Responsibilities

• Lead monthly, quarterly and annual reports for retained social media and influencer clients.
• Own performance tracking across organic and paid channels – translate data into strategic recommendations.
• Advise clients and internal teams on content performance, platform changes and trends.
• Lead on social media audits for briefs, pitches and reviews.
• Develop and refine measurement frameworks for talent and influencer campaigns.
• Scope projects, brief teams and track progress to delivery.

Skills

Social media measurement

Influencer analytics

Data storytelling

KPI setting

Client presentation

Project management

Talent/influencer measurement

Tools

Sprout Social

Rival IQ

Talkwalker

Brandwatch

GWI

YouGov

TGI

Excel

PowerPoint

Job description

Havas Play UK is seeking an Insights Director to lead social, digital and influencer insight, owning measurement frameworks, performance analysis and audience intelligence for key client relationships.

You will be the go-to authority on social media and talent insight, translating large, complex datasets into clear narratives that inform creative and strategy across client teams, with opportunities to expand the Beiersdorf, BBC and Renault portfolio.