Insights Director

Havas Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Havas Play UK in London is seeking an Insights Director to lead social, digital and influencer measurement for top client relationships. You will own the strategic direction of measurement frameworks, performance analysis and audience intelligence, translating complex data into clear narratives that drive creative, strategy and activation.

You will mentor the team, sign off on reports, set KPIs, and collaborate with Strategy, Creative and Activation to embed insight across the campaign

Qualifications

• 4+ years' experience in insight, research or analytics – ideally with agency experience.
• Deep expertise in social media and/or influencer measurement and analytics.
• Proven ability to work with large datasets and translate complex data into clear, strategic narratives.
• Experience setting KPIs and benchmarks for social and influencer campaigns.
• Confident presenting to senior clients and internal stakeholders.
• Excellent project management across multiple concurrent workstreams.
• Experience in talent and influencer measurement specifically.

Responsibilities

• Lead and sign off on monthly, quarterly and annual reports for retained social media and influencer clients.
• Own performance tracking and narrative-building for retained clients across organic and paid channels.
• Act as the senior voice for social media and talent & influencer insight for clients and teams.
• Lead on social media audits for ad hoc briefs, new business pitches and reviews.
• Lead KPI evaluation, setting and projection across social media and influencer accounts.
• Develop and refine measurement frameworks for talent and influencer campaigns.
• Scope projects, brief teams and track progress to ensure on-time delivery.
• Audit third-party analytical tools and stay ahead of platform changes and new capabilities.
• Represent Havas Play as the measurement specialist within the Data, Measurement & Evaluation team.

Skills

Social media measurement

Influencer measurement

Data storytelling

Presentation to senior stakeholders

Tools

Sprout Social

Rival IQ

Talkwalker

Brandwatch

GWI

YouGov

TGI

Excel / Google Sheets

PowerPoint

Job description

Agency :Havas PlayJob Description :Havas Play UK helps brands produce Remarkable work in culture, building branded entertainment, partnerships, social & influencer, experiential and content people want to spend time with. Sitting within Havas Media Network and connected to the wider Havas Village in London, we deliver through integrated divisions spanning Strategy, Creative, Activation, Content & Media Partnerships, Production, and Measurement & Evaluation – enabling truly 360° campaigns from insight to impact.Our recent work and relationships span leading brands and rights holders, including EE, JD Sports, Jaguar Land Rover, Major League Baseball, The FA, HSBC, Jet2, BBC, Beiersdorf and Renault.The RoleThis role sits within the growing Research, Measurement & Evaluation function within Havas Play UK. The Insights Director will lead on social, digital and influencer insight – owning the strategic direction of measurement frameworks, performance analysis and audience intelligence for some of our most important client relationships.You will be the go-to authority on social media and talent & influencer insight, bringing expertise in content performance analysis, platform trends and algorithmic shifts to inform creative, strategy and activation teams. You will also play a critical role in translating large, complex datasets into clear, compelling narratives that drive client decision-making.Key clients: Beiersdorf, BBC, Renault – with scope to grow the portfolio as the team and capability expands.What You'll DoInsight Leadership & Client DeliveryLead and sign off on monthly, quarterly and annual reports for retained social media and influencer clients, ensuring quality across quantitative and qualitative analysisOwn performance tracking and narrative-building for retained clients across organic and paid channels – translating data into strategic recommendationsAct as the senior voice for social media and talent & influencer insight, advising clients and internal teams on content performance, platform changes and emerging trendsLead on social media audits for ad hoc briefs, new business pitches and retained client reviewsMeasurement & Evaluation FrameworksLead KPI evaluation, setting and projection across social media and influencer accounts – establishing benchmarks that clients can trust and build uponDevelop and refine measurement frameworks for talent and influencer campaigns, ensuring effectiveness is tracked from brief through to impactScope projects, brief teams and track progress through to delivery – ensuring work is on time, on budget and to standardData & StorytellingWork with large, complex datasets to extract meaningful insights and build clear, compelling narratives for client and internal audiencesPartner with strategists and creative teams to analyse content performance and determine the drivers behind success (or underperformance)Present findings and strategic recommendations to senior client stakeholders with confidence and clarity Tools, Platforms & InnovationAudit and own third-party analytical tools for social media and influencer measurement – onboarding and upskilling team members in usage and efficienciesStay ahead of platform changes, algorithmic updates and new analytical capabilities – proactively identifying tools and approaches to boost efficiency and insight qualityRepresent Havas Play as the social media and influencer measurement specialist within the wider Data, Measurement & Evaluation team across Havas Media NetworkResearch & AnalysisLead quantitative and qualitative research projects end-to-end: scoping, costing, questionnaire/guide design, sampling, fieldwork management, analysis and presentationSupport broader insight needs including desk research, secondary data analysis and social listening to inform client strategies and creative developmentContribute research and insight to new business pitches and thought leadership initiativesTeam & Stakeholder CollaborationAct as senior support across the Insight function, mentoring junior team members and ensuring consistent quality across outputsWork closely with Strategy, Creative and Activation teams – ensuring insight is embedded throughout the campaign lifecycleBuild and maintain strong client relationships, responding to enquiries and managing expectations across multiple accountsAbout YouMust Have4+ years' experience in insight, research or analytics – ideally with agency experienceDeep expertise in social media and/or influencer measurement and analyticsProven ability to work with large datasets and translate complex data into clear, strategic narrativesExperience setting KPIs and benchmarks for social and influencer campaignsConfident presenting to senior clients and internal stakeholdersExcellent project management across multiple concurrent workstreamsExperience in talent and influencer measurement specificallyDesirableStrong quantitative research skills – survey design, analysis, reportingHands-on with creator discovery and performance tracking toolsBackground in qualitative research (interviews, focus groups)A genuine interest in culture, entertainment and the evolving social landscapeTools & PlatformsExperience with some or all of the following (or equivalent):Sprout Social, Rival IQ (or other talent and influencer analytics tools)Talkwalker, Brandwatch (or other social listening tools)GWI, YouGov, TGI (or other audience analysis tools)Advanced Excel / Google Sheets and Powerpoint presentational skillsNative platform analytics (Meta, TikTok, YouTube)Ways of Working & ValuesCurious and proactive – you ask better questions to get to better work, and you don't wait to be askedCommercially minded – you understand that insight needs to drive action and impact, not just fill slidesCollaborative – you work seamlessly with strategists, creatives and client teams, earning trust through quality and reliabilityCulturally aware – you believe brands should participate credibly in culture, not just advertise in itWhat You'll GetThe chance to shape how insight and measurement works within one of the UK's leading culture and entertainment agencies. You'll work on household-name brands, build a growing function, and be part of an integrated village model that connects media, creative and experience end-to-end.#LI-AC2Contract Type :PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.