Lead Insights Director, Social & Influencer Analytics

Havas Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Havas Play UK in London is seeking an Insights Director to lead social, digital and influencer measurement for top client relationships. You will own the strategic direction of measurement frameworks, performance analysis and audience intelligence, translating complex data into clear narratives that drive creative, strategy and activation.

You will mentor the team, sign off on reports, set KPIs, and collaborate with Strategy, Creative and Activation to embed insight across the campaign

Qualifications

• 4+ years' experience in insight, research or analytics – ideally with agency experience.
• Deep expertise in social media and/or influencer measurement and analytics.
• Proven ability to work with large datasets and translate complex data into clear, strategic narratives.
• Experience setting KPIs and benchmarks for social and influencer campaigns.
• Confident presenting to senior clients and internal stakeholders.
• Excellent project management across multiple concurrent workstreams.
• Experience in talent and influencer measurement specifically.

Responsibilities

• Lead and sign off on monthly, quarterly and annual reports for retained social media and influencer clients.
• Own performance tracking and narrative-building for retained clients across organic and paid channels.
• Act as the senior voice for social media and talent & influencer insight for clients and teams.
• Lead on social media audits for ad hoc briefs, new business pitches and reviews.
• Lead KPI evaluation, setting and projection across social media and influencer accounts.
• Develop and refine measurement frameworks for talent and influencer campaigns.
• Scope projects, brief teams and track progress to ensure on-time delivery.
• Audit third-party analytical tools and stay ahead of platform changes and new capabilities.
• Represent Havas Play as the measurement specialist within the Data, Measurement & Evaluation team.

Skills

Social media measurement

Influencer measurement

Data storytelling

Presentation to senior stakeholders

Tools

Sprout Social

Rival IQ

Talkwalker

Brandwatch

GWI

YouGov

TGI

Excel / Google Sheets

PowerPoint

Job description

Havas Play UK in London is seeking an Insights Director to lead social, digital and influencer measurement for top client relationships. You will own the strategic direction of measurement frameworks, performance analysis and audience intelligence, translating complex data into clear narratives that drive creative, strategy and activation.

You will mentor the team, sign off on reports, set KPIs, and collaborate with Strategy, Creative and Activation to embed insight across the campaign