Social Content Creator Lead

Blackpool and The Fylde College; Lancashire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading educational institution in Lancashire seeks a Social Content Creator Lead to enhance their digital presence. This role involves crafting impactful social media content, managing various platforms, and ensuring brand consistency. The ideal candidate will have experience in content creation, a knack for storytelling, and data analysis skills to drive engagement. This position offers numerous benefits, including professional development opportunities and a collaborative work environment.

Benefits

Enhanced leave allowance

Competitive pension scheme

Professional development investment

Wellbeing provisions

Staff sports facilities

Qualifications

• Experience in driving social media strategy and managing platforms.
• Proficiency in creating engaging video content across various platforms.
• Ability to analyze data to optimize content strategies.

Responsibilities

• Develop and implement a dynamic social media content calendar.
• Manage day-to-day social media activities and ensure brand consistency.
• Collaborate with teams to create relatable content for diverse audiences.
• Monitor, analyze, and report on social media performance.

Skills

Content Creation

Social Media Strategy

Video Production

Data Analysis

Storytelling

Job description

Overview

Are you ready to shape how a leading college shows up online? Blackpool and The Fylde College (B&FC) is looking for a Social Content Creator Lead, a creative powerhouse with strategic vision and a passion for storytelling. This is your opportunity to take ownership of our social media presence and create content that truly connects. You’ll be at the heart of our digital voice, crafting vibrant, scroll-stopping content that reflects our brand, drives recruitment, and builds meaningful relationships with diverse audiences across every platform.

Responsibilities

• Deliver impact by driving B&FC’s social media strategy through a dynamic, insight-led content calendar.
• Own the channels - managing day-to-day activity across all platforms to keep them responsive, on-brand, and full of personality.
• Create standout video content for TikTok, Instagram Reels, YouTube Shorts, and more, bringing student life, courses, and our unique culture to life.
• Collaborate and connect with curriculum teams, students, and stakeholders to uncover stories that resonate with school leavers, adult learners, degree-level students, apprentices, and commercial audiences.
• Analyse and optimise using data to refine strategy, boost engagement, and deliver measurable results.
• Champion inclusivity and accessibility in every piece of content, ensuring safeguarding and best practice are always front and centre.
• Support paid campaigns and work closely with our Website Manager to ensure consistency across all digital activity.

Why Join Us

This is more than a job, it’s a chance to make an impact every single day. You’ll join a collaborative, forward-thinking marketing team that values creativity, innovation, and bold ideas. Together, we’ll elevate the B&FC brand through storytelling that inspires and digital engagement that delivers.

How we support you

At Blackpool and The Fylde College, we’re committed to creating an inclusive and supportive recruitment process. If you require any adjustments to take part in our selection process, please let the hiring manager or People Team know before your interview so we can make sure you have the support you need to perform at your best.

Rewards and Benefits

• Blackpool and The Fylde College is proud to be Great Place To Work® Certified™
• Enhanced leave allowance of 38 days (full-time equivalent), inclusive of bank holidays
• Opportunity to purchase additional annual leave
• Competitive pension scheme:
  • Teachers’ Pension Scheme (TPS) - 28.68% employer contribution
  • Local Government Pension Scheme (LGPS) - 15.4% employer contribution
• Extensive professional development opportunities for all, with B&FC choosing to invest circa £1.8m annually in colleague development and professional qualifications
• Agile working opportunities
• Enhanced Family friendly policies
• Extensive wellbeing provision including, but not limited to:
  • Access to funded Employee Assistance Programme (EAP) available 24/7, 365 days a year
  • Occupational Health
  • FREE Flu Vouchers for those not entitled through the NHS
  • FREE eye tests
  • Dedicated Wellbeing Hub available to all colleagues containing rich and varied content with resources relating to emotional, physical, financial and social wellbeing
  • FREE healthy breakfast
  • Sports facilities including fully equipped gym and discounted memberships
  • Health and beauty salon
  • Trim Trails on Campus (guided routes for walks)
  • Onsite food outlets and Starbucks at subsidised rates
  • FREE car parking
  • Car lease scheme
  • Cycle to work scheme
  • Onsite kids ‘Sports Camp’ 8am – 5pm during selected half-term breaks

Safeguarding

Our Safeguarding Responsibilities: B&FC is committed to safeguarding and promoting the welfare of all learners and expects all colleagues to share in this commitment. All colleagues are required to complete safeguarding training and uphold the College’s policies and procedures to ensure a safe and supportive environment for learners.

All roles at B&FC are exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended), and employment is subject to a range of pre-employment checks including an Enhanced Disclosure and Barring Service (DBS) check, verification of qualifications and references, and the right to work in the UK. The amendments to the Act (2013 and 2020) mean that certain convictions and cautions are considered ‘protected’ and do not need to be disclosed to employers. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website, and you can check whether your conviction or caution is spent by visiting the Disclosure Calculator

For further information on DBS, please click here

If you would like a copy of our Safeguarding Policy, please email [e-mail].

Interested? Apply Early! We may close this vacancy early if we receive sufficient applications.