Site Analyst @Net-A-Porter

YNAP GROUP; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading luxury retailer in London seeks a Site Analyst to convert complex user data into actionable insights. The ideal candidate will have expertise in GA4 and Power BI, and be proactive in analyzing customer behavior to enhance engagement. This role offers a hybrid work opportunity with various benefits including performance bonuses and flexible working arrangements.

Benefits

Performance bonus schemes

Pension contributions

Employee discounts

Private healthcare

Flexible working

Qualifications

• Proven expertise in GA4, Looker Studio and Power BI.
• Strong ability to interpret quantitative and qualitative data.
• Commercial experience with business and ecommerce teams.

Responsibilities

• Build and maintain reports for the site trading and content teams.
• Conduct daily site walks to identify issues and implement fixes.
• Analyse micro-conversions and model engagement.

Skills

Expertise in GA4

Proficient in Looker Studio

Proficient in Power BI

Ability to interpret data

Commercial experience in ecommerce

Attention to detail

Knowledge of Content Square

Job description

Overview

NET-A-PORTER delivers incredible fashion for incredible women. As the world's leading luxury retailer with the most authoritative product edit globally, the site offers the ultimate curation of fashion from the most coveted designer brands, the most exceptional assortment of fine watches and precious jewelry, and more than 200 specialist beauty brands. Its discerning edit places special emphasis on highlighting the creativity and promise of the next generation of fashion talent via the Vanguard, a program for emerging brands. Consideration for environmental and social impact increasingly shapes the product offering, and the launch of the NET SUSTAIN platform, was created to showcase brands that place sustainability at the core of their product. Uniting content and commerce to deliver an immersive and inspiring customer experience, NET-A-PORTER speaks to a global community and features a dedicated editorial vertical with PORTER, which is renowned for its award-winning content featuring a diverse range of incredible women.

NET-A-PORTER champions unparalleled customer service offering express worldwide shipping to more than 170 countries including same or next-day delivery to the UK, US, Hong Kong, Germany, France, Australia and Singapore, a seamless shopping experience across all devices, luxurious packaging, easy returns and a multi-lingual customer care and personal shopping team that is available 24/7, 365 days a year. A pioneer of personal shopping and client relations services for the digital era in 2000, NET-A-PORTER continues to innovate and strengthen its offering, with virtual styling, invitation only digital exclusives, and a world class suite of specialized offers for EIPs, (Extremely Important People), the brand's most loyal and valuable customers. NET-A-PORTER is part of YOOX NET-A-PORTER GROUP.

NET-A-PORTER are now seeking a commercially minded Site Analyst who turns complex user behaviour data into clear, actionable insights. Reporting into the Site Trading Director, this role is both technical and strategic.

You will maintain and build the team's reporting suite across Looker Studio and Power BI, ensure tracking of all relevant events is accurate, and proactively uncover trends in customer behaviour. Measures of success have evolved past conversion rates and traffic volumes, with a deeper focus on creating desire and engagement, that drives not only an intent to purchase but also discover new products. The NET-A-PORTER team aim to understand what users are looking for through data, so we can meet those needs.

Location

Location: Our Westfield office in London

Reporting into

Reporting into: Site Trading Director

Benefits

• Performance bonus schemes dependent on the type of role you are in
• A pension that both you and the company contribute too
• A portal with an array of discounts on things like theme park and cinema tickets
• Our famous staff discount along with exclusive staff sales
• Private healthcare for you and your family
• Flexible working
• A chance to be part of a fun and caring team that support each other

What you'll be doing

• Act as the GA4 and Looker Studio/Power BI super user, building and maintaining reports that the site trading and content teams can self-serve
• Conduct daily site walks to proactively spot breaks, missing events, or tracking issues, and raise tickets to ensure fixes are implemented
• Analyse micro-conversions (frequency, active time, CTR, ATB, ATW) modelling browse engagement and intent to purchase
• Go beyond isolated KPIs and connect behaviour end-to-end to demonstrate the lower funnel impact of upper funnel content and messaging by user segments
• Deliver deep dives on our acquisition and first time buyers, to shape them into loyal and high value customers
• Measure the impact of new product releases to drive frequency and urgency to convert providing recommendations for key channels like PPC and CRM
• Partner with the Implementation team to ensure tracking and analytics fully capture the KPIs needed to drive trading decisions
• Champion a culture of self-serve reporting and data-driven decision making across the team

The kind of person we are looking for

• Proven expertise in GA4, Looker Studio and Power BI, including event tracking, report building, and analytics implementation
• Strong ability to interpret quantitative and qualitative data and turn it into clear narratives
• Commercial experience working with business, trading, content, or ecommerce teams
• High attention to detail in data inconsistencies and the application of data structures to the business users
• Proactive, agile, and able to work in a fast-paced environment that is customer-first
• Knowledge of Content Square, Tableau or Databricks is highly desirable

From the moment you join the LUXEXPERIENCENGROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Associate
Workplace Type: Hybrid