SFMC CRM Specialist – Audiences, Journeys & Data

SCHUH; Livingston; Hybrid; GBP 40,000 - 56,000; Full time

Benefits offered by this job

40% product discount

28 days holiday

Birthday off

Flexible working hours

Hybrid working

Wages-on-demand

Job summary

schuh is seeking a CRM Executive – Audience & Systems in Livingston (Hybrid) to optimise Salesforce Marketing Cloud use across campaigns and data integrations. You’ll work closely with CRM, Loyalty, Trade emails, analytics and ecommerce teams to improve revenue, AOV, ARPU and CLTV through precise audience building and automation.

The role focuses on data flows, campaign enablement, and integrations with third-party tools, while delivering training and ensuring GDPR compliance.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud (or similar) and a relevant degree.
• Confident SQL for audience selection.
• AMPscript (or similar) and HTML email experience.
• Strong data literacy to build accurate customer audiences and segments.

Responsibilities

• Write SQL Query Activities to build and maintain BAU and campaign audiences in Data Extensions.
• Own suppression, inclusion and exclusion logic to maximise reach while protecting the customer experience.
• Manage data imports, file drops and Automation Studio workflows, and monitor them for on-time runs.
• Build and maintain Advertising Studio audiences for paid media; tidy Data Extension storage and naming conventions.
• Build Journey Builder journeys with entry sources, decision splits and exit criteria; create dynamic personalised content and set up A/B tests.
• Be the first SFMC user contact, troubleshoot issues, deliver training and ensure GDPR compliance.

Skills

SQL

AMPscript

HTML email

Data literacy

Team collaboration

QA mindset

Education

Degree in CS/Marketing/Data Analytics

Tools

Salesforce Marketing Cloud

Data Extensions

Automation Studio

Journey Builder

Job description

schuh is seeking a CRM Executive – Audience & Systems in Livingston (Hybrid) to optimise Salesforce Marketing Cloud use across campaigns and data integrations. You’ll work closely with CRM, Loyalty, Trade emails, analytics and ecommerce teams to improve revenue, AOV, ARPU and CLTV through precise audience building and automation.

The role focuses on data flows, campaign enablement, and integrations with third-party tools, while delivering training and ensuring GDPR compliance.