Senior CRM Executive

3Search; Greater London; On-site; GBP 42,000 - 52,000; Full time

Benefits offered by this job

10% bonus

Job summary

3Search is seeking a Senior CRM Executive to own audience segmentation, CRM campaign execution and automated customer journeys. You will deliver timely, personalised communications using Salesforce Marketing Cloud and related tools, building and refining campaigns while maintaining high quality standards.

The role focuses on campaign delivery, experimentation and continuous improvement, with hands-on email development and data-driven optimisation within a collaborative marketing team.

Qualifications

• Hands-on Salesforce/ SFMC experience, with CRM campaign execution
• Strong HTML email skills to edit, troubleshoot and test templates
• Experience with audience segmentation and automated customer journeys
• Attention to detail and ability to manage multiple campaigns with deadlines

Responsibilities

• Own audience segmentation and CRM campaign execution
• Develop and optimise automated customer journeys (onboarding, engagement, retention, reactivation)
• Build, edit, test and deploy HTML emails
• Leverage SFMC to improve targeting and personalisation
• Analyze performance and suggest optimisations

Tools

Salesforce Marketing Cloud (SFMC)

HTML email templates

Campaign automation

Job description

Are you a CRM specialist who loves turning customer data into smarter, more personalised communications? We're working with an established, customer-focused organisation with a substantial audience and ambitious plans to transform its digital communications. With a strong focus on improving customer journeys, increasing engagement and creating more meaningful connections, this is an opportunity to make a tangible impact on how audiences are reached and retained. You'll join a collaborative marketing team where fresh ideas, initiative and attention to detail are valued, giving you the opportunity to shape campaign delivery, develop your technical expertise and help drive continuous improvement.

The Senior CRM Executive will take ownership of audience segmentation, CRM campaign execution and automated customer journeys, helping deliver the right communications to the right people at the right time. This is a hands-on opportunity for someone who combines technical expertise with curiosity, creativity and the drive to continually improve.

Role Highlights

• Build and refine segmented contact lists, using customer data to deliver more relevant communications to different audiences.
• Develop and optimise automated customer journeys, including onboarding, engagement, retention and reactivation campaigns.
• Build, edit, test and deploy HTML emails, ensuring every campaign meets quality standards and reaches the intended audience.
• Use Salesforce Marketing Cloud and related CRM platforms to improve targeting, personalisation and campaign delivery.
• Analyse campaign performance, identify opportunities for improvement and introduce ideas that strengthen customer engagement.

You Will Need

• Hands-on Salesforce experience, ideally including Salesforce Marketing Cloud (SFMC), alongside an understanding of CRM campaign execution.
• Strong HTML email skills, with the confidence to edit, troubleshoot and test email templates.
• Experience with audience segmentation, contact list management and automated customer journeys.
• Exceptional attention to detail, with the organisation to manage multiple campaigns, competing deadlines and quality checks.
• A proactive, adaptable mindset, a hunger to learn and the confidence to suggest new approaches and solve problems collaboratively.

Why You'll Love It

• Up to £47,000 base salary plus a 10% bonus, rewarding your contribution and performance.
• The opportunity to transform communications for a substantial customer audience.
• A varied role combining technical CRM expertise, audience strategy and continuous improvement.
• A collaborative environment where ideas are welcomed, and you can take ownership of meaningful projects.
• The chance to develop your expertise in lifecycle marketing, automation and customer engagement.

We welcome applications from people of all backgrounds and are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.