Hybrid SFMC CRM Specialist: Audiences & Journeys

Schuh Limited; Livingston; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Product discount

Hybrid working

Birthday off

Pension scheme

Volunteer days

Job summary

schuh is seeking a CRM Executive – Audience & Systems in Livingston (Hybrid). You will own SFMC-driven audiences, automation, and integrations, while ensuring GDPR compliance and data quality. You’ll train users, troubleshoot issues, and enable campaigns via accurate data flows across Salesforce tools.

You’ll work with Loyalty, Trade emails, Analytics, and Digital Marketing to optimise revenue and customer experiences, focusing on data-driven improvements and innovative CRM solutions.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud (or a comparable CRM / marketing automation platform) and/or a degree in Computer Science, Marketing or Data Analytics/Statistics
• Confident SQL for audience selection.
• AMPscript (or comparable personalisation language, e.g. Liquid) and HTML email experience.
• A strong eye for detail and a QA mindset.
• Strong data literacy, in order to build accurate customer audiences and segments

Responsibilities

• Audiences & data: Write SQL Query Activities to build and maintain BAU and campaign audiences in Data Extensions.
• Own suppression, inclusion and exclusion logic to maximise reach while protecting the customer experience.
• Manage data imports, file drops and Automation Studio workflows, and monitor them to make sure they run on time.
• Build and maintain Advertising Studio (Audience Builder) audiences for paid media.
• Keep the account tidy: monitor Data Extension storage, retention and naming conventions.
• Journeys & personalisation: Build and configure Journey Builder journeys, including entry sources, decision splits and exit criteria, for triggered programmes such as Welcome, Back in Stock, Wishlist and Basket/Browse Abandonment.
• Create dynamic, personalised email content with AMPscript, and use SSJS where needed.
• Build CloudPages for data capture, preference centres and competitions.
• Set up A/B and multivariate tests and QA campaign logic before go-live.
• Manage mobile wallet and SMS integrations (e.g. Vibes).
• Platform support: Be the first point of contact for SFMC users across the business.
• Troubleshoot send, journey and automation issues.
• Deliver training and champion best practice.
• Make sure all activity complies with GDPR and our consent and preference rules.
• Performance & insight: Monitor campaign deployment and tracking, especially during peak trading.
• Produce weekly engagement reporting and turn trends into recommendations.
• Help improve key CRM KPIs: revenue, frequency, AOV, ARPU and CLTV.
• Integrations & innovation: Work with third parties and agencies on connected tools (e.g. Vibes, Skyvia, StoryStream, Marketing Cloud Connect).
• Support proof-of-concept trials and the CRM roadmap, including emerging AI features in Marketing Cloud.

Skills

SQL

AMPscript

HTML email

Salesforce Marketing Cloud

QA mindset

Data literacy

Education

Degree in Computer Science / Marketing / Data Analytics or Statistics

Tools

Salesforce Marketing Cloud

Advertising Studio

Journey Builder

Contact Builder

MobileConnect

Vibes

Skyvia

Job description

schuh is seeking a CRM Executive – Audience & Systems in Livingston (Hybrid). You will own SFMC-driven audiences, automation, and integrations, while ensuring GDPR compliance and data quality. You’ll train users, troubleshoot issues, and enable campaigns via accurate data flows across Salesforce tools.

You’ll work with Loyalty, Trade emails, Analytics, and Digital Marketing to optimise revenue and customer experiences, focusing on data-driven improvements and innovative CRM solutions.