Senior CRM Solutions Specialist – SFMC & Data Automation

Expedia; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Expedia Group is seeking a data-driven CRM specialist in London to design and implement personalized customer journeys using Salesforce Marketing Cloud. You will partner with marketing managers and engineering to define data requirements, document data needs for campaigns, and support platform transitions from discovery through QA and launch.

You will work with data scientists and engineers to gather data elements, transform data, and ensure effective outbound communications across B2C channels.

Qualifications

• 4+ years of experience in CRM Technology, using Salesforce Marketing Cloud to create automated and personalized customer journeys.

Responsibilities

• Participate in discovery sessions to understand data requirements for solution implementations.
• Document data needs with marketing managers for campaigns, programs, or communications.
• Collaborate on the platform transition to ensure audience, content and measurement data elements are accounted for.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Intelligence Reports

Einstein

SQL

HTML

CSS

AMPscript

GTL

SSJS

Data concepts

Data transformation

Bridging technical & non-technical

Excel

PowerPoint

Confluence

Jira

Data security (PCI, PII)

GDPR

Big data

Cloud

Self-starter

Stakeholder management

Tools

Salesforce Marketing Cloud

Jira

Confluence

Excel

PowerPoint

Job description

Expedia Group is seeking a data-driven CRM specialist in London to design and implement personalized customer journeys using Salesforce Marketing Cloud. You will partner with marketing managers and engineering to define data requirements, document data needs for campaigns, and support platform transitions from discovery through QA and launch.

You will work with data scientists and engineers to gather data elements, transform data, and ensure effective outbound communications across B2C channels.