CRM Manager

Page Group; City Of London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Page Group in London seeks a CRM Manager to lead the day-to-day CRM activity for a high-growth, mission-driven organisation. You will shape campaigns, manage customer data and ensure CRM supports engagement across the business with a hybrid pattern.

The role is a 12-month FTC based in London, focusing on Salesforce Marketing Cloud, audience segmentation and personalised communications across email and SMS, collaborating with data teams on ongoing improvements.

Qualifications

• Experience using Salesforce Marketing Cloud or similar marketing automation platform.
• Ability to build end-to-end email campaigns with audience selection and testing.
• Proven experience in audience segmentation and personalised communications.

Responsibilities

• Lead SFMC email campaigns end-to-end, including audience targeting, dynamic content, testing, scheduling and delivery.
• Develop and maintain customer audiences through SQL queries and data management in Marketing Cloud.
• Create segmented, personalised email and SMS campaigns, translating complex changes into clear messaging.
• Collaborate with data/tech teams to troubleshoot issues and improve delivery processes.
• Manage stakeholder relationships and coordinate with agency partners to meet deadlines.

Skills

CRM management

Campaign delivery

Audience segmentation

Data analysis

Stakeholder management

Project management

Agile

SQL

Education

Salesforce Email Specialist certification

Tools

Salesforce Marketing Cloud

Power BI

Tableau

Qlik

Looker

Oracle Analytics

Jira

Job description

As a CRM Manager in London, you will lead the day-to-day delivery of CRM activity for a commercial but mission focused organisation, helping the marketing team maintain clear and useful customer communications. You will shape campaigns, manage customer data and improve how CRM supports engagement across the business.

Role based in London, with hybrid working patterns (3 days in the office).

Client Details

The business are a high growth, commercial business who are going through an exciting digital transformation, with customer communication at the heart of this.

They are looking to hire a CRM Manager on a 12 month FTC to own the customer communications plan and journey from a CRM perspective.

London based opportunity.

Description

Responsibilities of the CRM Manager role:

Salesforce Marketing Cloud (SFMC) & campaign delivery

• Significant experience using Salesforce Marketing Cloud (or a comparable enterprise marketing automation platform)
• Own the end-to-end build and deployment of email campaigns, including audience selection, dynamic content, testing, scheduling and delivery
• Work closely with data and technology teams to help troubleshoot issues and continuously improve the campaign delivery process
• Ability to analyse data and derive actionable insights to improve campaigns

Audience Segmentation

• Strong experience writing and maintaining SQL queries to create customer audiences, support campaign targeting and manage data with Marketing Cloud
• Comfortable working with large customer datasets and complex segmentation

Customer communications

• Proven successful experience in developing segmented, personalised, and tailored email and SMS campaigns, with a clear understanding of automation opportunities
• Translate complex changes into simple, engaging messaging across email and SMS channels
• Ensure messaging aligns with brand requirements
• Understand when SMS is the most appropriate channel to support customer engagement and operational communications
• Comfortable leading a key digital transformation project

Stakeholder management & continuous improvement

• Build strong relationships with stakeholders across the business
• Work comfortably in a collaborative environment with peers
• Experience directing and managing agency support
• Manage tight deadlines in a fast-paced environment
• Demonstrable experience in achieving targets/results, focused on organising and bringing people and resources together to achieve objectives.

Profile

The successful candidate will have:

• Knowledge of one or more Business Intelligence tools e.g. Power BI, Tableau, Qlik, Looker, Oracle Analytics
• Familiarity with agile ways of working and workflow management tools such as Jira
• Ability to successfully project manage complex projects involving multiple stakeholders
• Salesforce certification such as 'Email Specialist'
• You'll be part of the Customer Marketing team, responsible for designing and delivering marketing strategies, change initiatives and core customer communications.

Job Offer

Competitive salary on offer.