SEO Content Strategist

TN United Kingdom; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a passionate SEO specialist to enhance organic traffic and search visibility across its diverse brand portfolio. This role involves collaborating with editorial teams, conducting website audits, and implementing SEO strategies based on data-driven insights. The ideal candidate will have a strong background in SEO within a content or publishing environment, with exceptional communication skills to build relationships across teams. Join this dynamic team and contribute to innovative projects while enjoying a comprehensive rewards package that supports your career development and well-being.

Benefits

25 days holiday + bank holidays + 2 volunteer days

Internal Bauer Academy for Career Development

Opportunity to buy additional holiday

Enhanced Maternity and Paternity pay

Company pension

Cycle to work scheme

Tech loan scheme

Healthcare insurance discounts

50% off Bauer publications

Discounted high street vouchers

Qualifications

• Experience in SEO, preferably in a content/publishing environment.
• Strong understanding of search engines and SEO best practices.

Responsibilities

• Research organic search growth opportunities and provide actionable insights.
• Train editorial teams on SEO best practices and internal linking.

Skills

SEO

Google Analytics

Keyword Research

Content Optimization

Technical SEO

Communication Skills

Tools

Google Webmaster Tools

Spreadsheet Software

Job description

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Bauer’s Audience Team is responsible for ensuring that we can reach, engage and acquire users from across the web – primarily from Google search, but also from social media. Our team are experts in content optimisation, technical SEO and social media platforms, and work closely with colleagues across our editorial, product and development to ensure that our sites and content perform as well as possible in search.

The Main Focus of the Role:

Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic traffic and search visibility on brands across our portfolio.

Key Responsibilities:

• Research opportunities for organic search growth and provide actionable insights to editors.
• Train editorial teams in SEO best practises including internal linking and the importance of topical authority.
• Website auditing and ownership of content SEO improvements.
• Monitor organic search traffic, track keywords and adjust SEO strategies accordingly
• Attend weekly meetings with various brand teams to update them on SEO progress, what is/isn’t working and content priorities for the following week
• Create weekly and monthly SEO reports, showing progress, and identify weakness or lost opportunities
• Keep pace with Google algorithm updates and refine best practices accordingly
• Be data-driven and continually looking into search demand, topics and trends from a variety of data sources
• Attend industry events and run workshops with Bauer Media teams to share knowledge
• Support and assist on other areas, such as managing relationship with external agencies

What we’re looking for:

• Previous experience of working in SEO, preferably within a content / publishing environment
• Experience with using keyword tools for research and competitor analysis
• In-depth knowledge of Google Analytics & Webmaster tools
• Diplomatic and persuasive with superb communication skills to build working relationships with editors and development team
• A passion for SEO and a comprehensive understanding of SEO best practices, including what it takes to create great content
• Strong understanding of search engines and how they work
• Spreadsheet skills to work with raw data, and using the insights to present back to teams

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers