Senior Strategic Specification Sales Executive, Commercial

Sterling Kohler; Greater London; On-site; GBP 46,000 - 54,000; Full time

Job summary

A leading company in water solutions is seeking a Senior Strategic Specification Sales Executive to oversee key commercial relationships across the South East of England. The ideal candidate will have 5+ years in a B2B specification sales environment, delivering innovative solutions and building strong customer partnerships. You will manage a dynamic project pipeline and drive strategic sales initiatives, leveraging your expertise in the commercial bathroom and service sectors to meet business objectives. This role offers competitive compensation and additional benefits.

Benefits

Sales bonus

Company car

Career growth opportunities

Health and wellbeing support

Qualifications

• At least five years working in a B2B sales role with commercial products.
• Strong knowledge of the commercial Bathroom sectors.
• Experience specifying projects during design phases.

Responsibilities

• Manage a rolling project pipeline, identifying opportunities within sectors.
• Build account plans for strategic customers.
• Leverage customer needs to propose compelling solutions.

Skills

Relationship building

B2B sales experience

Negotiation skills

Customer-centric approach

Lead generation

Education

Five years of experience in specification sales

Tools

CRM systems

Excel

PowerPoint

Job description

Senior Strategic Specification Sales Executive, Commercial

Field based covering the South East of England. Base salary of up to circa £50K subject to skills and experience, plus sales bonus, company car and other benefits to be discussed on application.

At Kohler Mira Ltd, we’re not just a company, we’re a century‑strong success story. With over 100 years of continuous growth and innovation, we’ve become a powerhouse in showering technology, proudly leading the way with cutting‑edge solutions that redefine everyday experiences.

As part of the globally renowned Kohler Co.—a privately owned leader in kitchen and bath products and luxury hospitality—Kohler Mira Ltd is backed by a legacy of excellence and a bold vision for the future. Now is an exciting time for you to join us. We’re investing heavily in innovation and expanding our impact across our three market‑leading brands:

• Mira Showers – The UK’s #1 name in domestic showering, trusted by millions of households.
• Rada Controls – Experts in commercial water control, delivering smart, safe, and sustainable solutions across the UK and beyond.
• Recoup – Experts in wastewater heat recovery, driving energy efficiency in modern homes.

Whether you’re passionate about sustainability, technology, or making a real difference in people’s lives, Kohler Mira Ltd offers a dynamic environment where your ideas can thrive and your career can grow.

At Kohler Mira Ltd, your growth is our passion; we believe learning should be a lifelong adventure—and at Kohler Mira, that journey is filled with standout opportunities at every turn. Whether you’re gaining hands‑on experience through coaching and mentoring, or accessing some of the best formal training available, we’re committed to helping you thrive.

Our culture is built on continuous personal development, creativity, and collaboration. You’ll work alongside inspiring people in a positive, forward‑thinking environment where your ideas aren’t just welcomed—they’re celebrated. Here, your contributions can spark real change and make a lasting impact.

If you’re ready to make a real impact and grow with a company that’s redefining excellence in commercial water controls, we’d love to hear from you.

POSITION SUMMARY

Are you a motivated, strategic thinker with a passion for building relationships and delivering results? As a key member of our Commercial Sales team, reporting directly to the National Sales Manager, you’ll play a pivotal role in shaping how Rada’s innovative solutions are understood and adopted across the specification chain.

In this exciting regional role, you’ll be the driving force behind a thriving project pipeline—identifying opportunities, converting new business, and nurturing long‑term partnerships. Your mission? To ensure every customer and stakeholder truly understands the ‘Why Rada’ difference—our unique value proposition that sets us apart in the market.

You’ll focus on building strong, influential relationships across a range of sectors including Healthcare, Sport & Leisure, and Student Accommodation. Whether it’s architects, consultants, or contractors, you’ll be their go‑to expert, crafting compelling propositions that showcase the full potential of our product and service portfolio.

KEY RESPONSIBILITIES

• Build, manage and convert a rolling 1–5‑year pipeline for your territory through identification of key business opportunities (existing and new) within identified commercial industry sectors. Align your focus with the Rada strategic plan, driving revenue and profitability targets.
• Manage strategic customers, building account plans for future business, aligning strategic focus and driving collaboration between the business and your customers across multiple functions.
• Diagnose customer needs, leveraging range, pricing and after‑sales proposals to build compelling customer proposals that drive competitive advantage and deliver winning solutions for products and services, demonstrating a measurable return on investment.
• Build trust and develop collaborative relationships with customers and colleagues in all stages of the specification chain. Lead and manage customer relationships, understanding key issues and opportunities whilst driving positive outcomes for the UK business.
• Engage commercial sectors with market‑leading digital water delivery and management solutions, including touchless systems and smart monitoring platforms.
• Collaborate with sales, marketing and service teams to implement tailored service packages, enabling best‑in‑class aftercare and complete product and service solutions.
• Fully utilize the existing CRM system to manage customers, pipeline, project tracking and reporting.
• Build monthly forecasts based on pipeline conversion to drive accuracy in the demand planning process.
• Communicate internally across relevant functions, providing robust market, customer and competitor feedback to drive knowledge and inform commercial decision‑making.

SKILLS/REQUIREMENTS

• You must have at least five years’ experience working within a commercial product or technically led specification field‑based B2B sales role.
• A good understanding of the commercial Bathroom sectors and/or Building Services.
• Preferable experience: selling service and water‑compliance solutions within commercial environments governed by infection control legislation; selling showers & taps for an established manufacturer in the commercial arena; specifying early in the project lifecycle (clients, architects, consultants, authorising engineers, infection control teams, M&E contractors); selling into Healthcare, Care Homes, Sports & Leisure, Student Accommodation, Hospitality, washrooms, MOD or secure environments; solution selling with ROI modelling; proactive lead and appointment generation; building and converting a long‑term (1–5 year) project pipeline; CRM management including pipeline management, call and activity logging.
• Skilled in Excel, PowerPoint, Word and Outlook.
• An energetic, eager‑to‑learn, customer‑centric team player who builds trust and rapport to establish relationships quickly and proactively builds a pipeline of new business.
• Tenacious, driven and competitive.
• Clean, full driving licence is required.
• Sales skills: proficient in lead generation employing various methods such as cold calling, emailing, telemarketing, networking, and digital outreach; exceptional interpersonal skills for building and maintaining strong specifier relationships, understanding their needs, and effectively communicating solutions across both products and services; good negotiation and upselling skills, leveraging competitor insights to secure win‑win agreements and match the right solution to the project & client; proven track record of closing sales deals, recognising buying signals, and guiding prospects through the sales process to successful closure; diligent follow‑up with prospects and clients using CRM tools to ensure satisfaction and retention, providing timely support and information; analytical mindset to analyse market data and trends, aligning sales strategies with business objectives to contribute to organisational growth.

ABOUT YOU

• This role will suit someone who is a driven and focused self‑starter.
• Ability to balance priorities and focus between long‑term high‑value projects and the day‑to‑day customer, quotation and conversion management within your sales pipeline, prioritising your time to maximise the pipeline conversion and grow sales.
• A learning mindset, seeking to understand market trends to stay ahead of the competition and defend your specification at all stages from design to completion over a long specification cycle (up to 5 years).
• An exceptional relationship builder, able to build trust and communicate effectively at all levels within an organisation, comfortable with meetings in a variety of settings across all commercial premises and settings.
• A true brand ambassador and expert in your field, adaptable depending on the situation and focused on building bespoke specifications which meet the specific needs of the project and customer from our UK range of products and services.
• Able to communicate the benefits of manufacturer‑led servicing, and the added value that brings for long‑term sustainable products and customer relationships.

WE CAN OFFER YOU A LOT IN RETURN!

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With a genuine commitment to creating better tomorrows, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

ABOUT US

In the UK, Kohler Mira Ltd. is made up of three market‑leading brands: Mira Showers, Rada Controls, and Recoup. While our brands differ in market position, they are equal in their commitment to design, innovation, and providing a single level of quality regardless of price.

Kohler Mira is committed to diversity and inclusion to drive our business results and create a better future every day for our diverse associates, consumers, partners, and global communities. As an equal opportunities employer, it is Kohler Mira’s policy to recruit, hire, and promote qualified people in all job classifications without prejudice. If, as an individual with a disability, you require adjustments during the recruitment process, please contact [e-mail].

Note for Recruitment Agencies: The Kohler Talent Acquisition team is responsible for managing all current vacancies through direct hiring and referrals wherever possible. We do work with recruitment agencies, and where we require external support, we will formally release those vacancies to the agencies on our Preferred Supplier List deemed best placed to assist us. Speculative CVs sent by any agency to Kohler Co. without a specific request by our Talent Acquisition Team will not be accepted and with no introduction fee applicable.