Senior Social Media Manager

Zachary Daniels Recruitment; Liverpool City Region; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment firm is seeking a Senior Social Media Manager. This role involves defining the social media strategy, leading campaign development, and overseeing content creation across platforms like TikTok, Instagram, and LinkedIn. Applicants should have over 5 years of experience in social media, preferably in sport, fashion, or lifestyle, and be skilled at building long-lasting brand engagement.

Qualifications

• 5+ years of experience in social media, ideally in sport, fashion, or lifestyle.
• Proven strategist with commercial impact.
• Confident in handling senior stakeholders and external agencies.

Responsibilities

• Define and deliver a social media strategy to build engagement.
• Lead campaign development from idea to execution.
• Oversee content publishing across multiple platforms.

Skills

Social media strategy

Campaign development

Content creation

Relationship building

Performance analysis

Job description

Overview

Senior Social Media Manager | North West | Competitive Salary + Benefits

Looking for your next big challenge in social? This role is all about taking the reins of a well-known brand's social presence, shaping its voice, and driving growth across every platform. The Senior Social Media Marketing Manager will set the vision, lead on creative strategy, and deliver campaigns that don't just get noticed - but deliver results.

Responsibilities

• Define and deliver a bold social media strategy that elevates the brand and builds long-term engagement.
• Lead end-to-end campaign development, from idea generation through to execution and optimisation.
• Oversee content creation and publishing across TikTok, Instagram, Snapchat, Twitch, LinkedIn, and emerging channels.
• Build strong relationships with creators, influencers, and partners to extend reach and brand relevance.
• Analyse performance, translating insights into actions to continually refine and improve.
• Collaborate with senior stakeholders to ensure social is fully aligned with business priorities.

Qualifications

• + years' experience in social media, ideally gained in sport, fashion, or lifestyle.
• A proven strategist with the ability to set direction, manage teams, and deliver commercial impact.
• Confident handling senior stakeholders and external agencies.
• Skilled in using analytics and reporting tools to inform decision making.
• Culturally aware, creatively curious, and passionate about building communities that last.