Senior Product Manager - Loyalty (12 Month FTC)

ASOS; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading online fashion retailer in London is seeking a Senior Product Manager to drive the ASOS.WORLD loyalty program. This role involves defining the product vision and collaborating with cross-functional teams to enhance customer engagement and benefits. Ideal candidates will have experience in e-commerce and possess strong data-driven analytical skills. Attractive benefits include employee discounts and flexible allowances.

Benefits

Employee discount

25 days paid annual leave

Private medical care scheme

Qualifications

• Proven experience as a Product Manager in e-commerce or consumer-facing platforms.
• Strong track record in launching mobile-first products focused on personalisation.
• Comfortable working in agile, cross-functional teams.

Responsibilities

• Define and own the product vision for the digital product loyalty benefits.
• Lead initiatives to optimise benefits and enhance customer experience.
• Use customer research and data to shape product strategy.

Skills

Product Management in e-commerce

Data-driven mindset

Strong analytical skills

Stakeholder management

Agile methodologies

Tools

Power BI

Adobe Analytics

Contentsquare

Optimizely

Job description

Overview

ASOS is the online retailer for fashion lovers around the world. We exist to give customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. If you need adjustments during the process, please let our Talent team know in whatever way works best for you. We are members of Inclusive Companies, Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list.

This role requires in-office presence of at least three days per week to enable stronger collaboration and faster decision-making, while offering remote work when appropriate.

The Details

This role is for a Senior Product Manager in the Loyalty team, as part of Digital Product, and will report to our Head of Loyalty. We launched our ASOS.WORLD loyalty programme in July 2025 after a successful three-month pilot. We have a growing UK base and are looking to expand into other markets soon. In this role, you’ll lead the strategy and development of features that ensure our ASOS.WORLD loyalty program has relevant and engaging benefits which make the customer feel valued and drive benefits for ASOS, as well as experiment with new ideas to drive community engagement.

You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these. You’ll have a growth mindset and a can-do attitude, and relish the autonomous culture. As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions.

Key Responsibilities

• Define and own the product vision and roadmap for the digital product loyalty benefits roadmap, building a deep understanding of opportunities and how we’ll measure success.
• Support the geo-expansion of ASOS WORLD by ensuring the benefits are tailored to each market and customer needs.
• Stay informed and be responsible for surfacing competitor and industry-wide trends and sharing these with the core loyalty team.
• Lead initiatives to optimise the benefits we offer, using personalisation to make ASOS.WORLD feel relevant to each and every customer.
• Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delights our customers.
• Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion.
• Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact. Run A/B tests and build data-driven dashboards / conduct analysis to shape next steps.

Qualifications

About You

• Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
• Strong track record in launching 0-1 mobile-first products, ideally with a focus on personalisation.
• Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
• Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences.
• Comfortable working in agile, full-stack, cross-functional teams.
• Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Adobe Analytics, Contentsquare, and Optimizely.
• Excellent communication and stakeholder management abilities.

Benefits

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role