Senior Paid Media Manager

DEPOP; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading e-commerce platform in London seeks a Senior Paid Media Manager to lead upper-funnel media campaigns in the US. The ideal candidate will have over 7 years of experience in paid media and a strong focus on audience development. This role offers competitive benefits including flexible working options and wellness programs.

Benefits

Health and mental wellbeing support

25 days annual leave

Flexible working options

Life insurance

Qualifications

• 7+ years' experience in paid media focusing on upper-funnel brand campaigns.
• Deep knowledge of the US media landscape.
• Proven experience across CTV/OTT, YouTube, Paid Social, and Audio.

Responsibilities

• Lead campaigns for US upper-funnel media activity.
• Manage relationships with media agencies.
• Build and optimize audience strategies.

Skills

Paid media expertise

Audience development

Agency management

Analytical skills

Strong communication

Job description

Overview

Senior Paid Media Manager to join our team and lead our upper-funnel paid media activity in the US market. Reporting into the Paid Media Lead, this role will be pivotal in driving brand awareness and audience growth across key channels including CTV/OTT, YouTube, Paid Social, and Audio.

This is an exciting opportunity for a seasoned media specialist with US market experience, a passion for audience development, and strong agency management skills. You\'ll be responsible for overseeing media planning, execution, optimisation, and reporting - while working closely with our agency partners and internal teams to ensure we hit ambitious reach, awareness, and engagement targets. This person has likely worked at a media agency or in-house executional role.

Our paid media team is a small but dynamic team that executes a hybrid approach to media buying, collaborating both in-house and with external media agencies. The team has ownership across the entire media funnel; from upper-funnel brand activity to lower-funnel performance campaigns. It brings together a diverse mix of skill sets, spanning from strategy and planning through to hands-on execution. This structure allows for end-to-end responsibility, ensuring both big picture thinking and tactical delivery sit within one collaborative unit.

The Role

• Lead strategy, planning and execution of upper-funnel paid media campaigns in the US, covering CTV/OTT, YouTube, Paid Social, Audio and offline channels.
• Manage day-to-day relationships with media agencies, ensuring best-in-class planning, activation and reporting.
• Build and optimise audience development strategies, identifying and testing new segments and targeting opportunities to drive incremental reach and awareness.
• Collaborate with internal teams across Brand Marketing, Insights, Creative and Product to align media plans with business priorities and campaign calendars & business objectives.
• Own the testing roadmap for US & Australia upper-funnel activity, driving a culture of experimentation and continuous improvement.
• Lead on campaign performance reporting, providing clear, actionable insights and recommendations to internal stakeholders at all levels.
• Stay on top of platform innovations, audience trends and emerging channels - proactively identifying new opportunities to enhance our media mix.

What we\'re looking for?

• 7+ years\' experience in paid media, with a strong focus on upper-funnel brand and awareness campaigns in the US market. Some of these years will have been spent executing upper-funnel media.
• Deep knowledge of the US media landscape.
• Proven experience managing and optimising campaigns across CTV/OTT, YouTube, Paid Social (Meta, TikTok, Pinterest) and Audio.
• Demonstrable agency management experience - briefing, collaborating with, and holding external partners to account.
• Strong track record in audience development and segmentation strategy.
• Excellent analytical skills with the ability to interpret data, uncover insights and tell a clear performance story.
• Strong communicator and collaborator, confident working with multiple internal stakeholders across different teams and seniority levels.
• Highly organised, proactive and comfortable working in a fast-paced, dynamic environment.
• Familiarity with attribution modelling and brand measurement frameworks. Including exposure to brand safety and viewability tools.

Bonus

• Experience working within marketplace, retail or e-commerce brands.
• Previous exposure to creative development for upper-funnel channels.
• Previous experience on app first business with MMP knowledge.

Additional information

Health + Mental Wellbeing PMI and cash plan healthcare access with Bupa; subsidised counselling and coaching with Self Space; Cycle to Work scheme with options from Evans or the Green Commute Initiative; Employee Assistance Programme (EAP) for 24/7 confidential support; Mental Health First Aiders across the business for support and signposting. Work/Life Balance: 25 days annual leave with option to carry over up to 5 days; 1 company-wide day off per quarter; Impact hours: Up to 2 days additional paid leave per year for volunteering; Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop. Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options (role dependant). All offices are dog-friendly. Ability to work abroad for 4 weeks per year in UK tax treaty countries. Family Life: 18 weeks of paid parental leave for full-time regular employees; IVF leave, shared parental leave, and paid emergency parent/carer leave. Learn + Grow: Budgets for conferences, learning subscriptions, and more; Mentorship and programmes to upskill employees. Your Future: Life Insurance (3x salary); Pension matching up to 6% of qualifying earnings. Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards.