Senior Paid Media Executive

Shift Active Media; Bath; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading marketing agency in Bath is looking for a Senior Paid Media Executive to deliver high-performing advertising campaigns for cycling and active lifestyle brands. The role involves campaign execution, budget management, and performance analysis using platforms like Google Ads and Meta. Ideal candidates should have experience in paid advertising and strong analytical skills. This position offers a collaborative work environment with opportunities for professional growth.

Benefits

Friendly and collaborative company culture

Qualifications

• Experience working with paid advertising, particularly biddable channels such as Google Ads and/or Meta.
• Good attention to detail and strong organisational skills.
• An analytical mindset, with some experience using tools like Google Analytics.

Responsibilities

• Deliver paid media campaigns aligned to client goals.
• Manage budgets across multiple campaigns and clients.
• Use analytics to track performance and identify trends.

Skills

Experience with paid advertising

Attention to detail

Analytical mindset

Good communication skills

Organisational skills

Tools

Google Ads

Meta

Google Analytics

Job description

Senior Paid Media Executive

SHIFT Active Media | Bath

SHIFT Active Media is looking for a Senior Paid Media Executive to help deliver high-performing, multi-channel advertising campaigns for leading cycling and active lifestyle brands around the world.

You’ll be part of our Media Planning & Buying team, working closely with Media Managers and creative teams to execute, optimise and analyse paid media campaigns across major digital platforms. This is a great opportunity for someone with hands-on platform experience who wants to deepen their skills, take on more responsibility and work with globally recognised brands.

SHIFT is proud to work with some of the most influential cycling media brands in the world and is a Google Premier Partner and Meta-recommended agency.

The role

As a Senior Paid Media Executive, you’ll focus on the execution and optimisation of paid advertising campaigns, supporting larger strategies while bringing a performance-first mindset to day-to-day delivery. You’ll play a key role in ensuring campaigns run smoothly, efficiently and in line with client objectives.

What you’ll be doing

Campaign execution & operations

• Work with Media Managers to deliver paid media campaigns aligned to client goals.
• Build, launch and optimise campaigns across platforms such as Google Ads, YouTube and Meta (experience across all platforms is a bonus, not a requirement).
• Collaborate with internal and external creative teams to develop effective ad copy and creative that meets platform best practice.

Budget management & optimisation

• Manage budgets across multiple campaigns and clients.
• Monitor performance and make informed adjustments to bids, budgets and placements to maximise results.

Performance analysis & reporting

• Use analytics and platform tools to track campaign performance and identify trends and opportunities.
• Support reporting on key metrics such as impressions, clicks, conversions and ROI.
• Contribute insights and recommendations to improve future campaign performance.

Market & trends research

• Stay up to date with digital marketing trends, platform updates and new ad formats.
• Research audiences and keywords within ad platforms to inform targeting and planning.

About you

You don’t need to tick every box to apply. We’re interested in people who are curious, motivated and keen to develop. You’re likely to be a good fit if you have:

• Experience working with paid advertising, particularly biddable channels such as Google Ads and/or Meta.
• A genuine interest in marketing and performance media.
• Good attention to detail and strong organisational skills.
• Confidence planning and managing campaigns within Google Ads and Meta.
• An analytical mindset, with some experience using tools like Google Analytics.
• Clear written and verbal communication skills.
• The ability to manage deadlines and work calmly under pressure.
• An interest in cycling or active lifestyles is a bonus, but not essential.

About SHIFT

Launched in 2010, SHIFT Active Media is an award-winning marketing agency specialising in cycling and active lifestyles. We work with some of the world’s most recognised cycling and outdoor brands.

As a full-service creative and communications agency, our work spans brand strategy, global media planning and buying, advertising, film and video, websites, social media and beyond, reaching cyclists around the world.

We’re an established agency with a diverse mix of specialists working collaboratively under one roof, based in one of Bath’s best offices. Our culture is friendly, collaborative and ambitious, and we take pride in doing great work

Come as you are

At SHIFT, we believe diverse teams create better work. We welcome applicants of all backgrounds, identities and abilities. If this role excites you but your experience doesn’t perfectly match the description, we still encourage you to apply, potential and enthusiasm matter just as much as experience.