Senior Marketing Ops Leader - Remote

Directive; Irvine; Remote; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

100% employer-paid plan for you

Unlimited PTO and holidays

401(k) with company match

Job summary

Directive is a remote-first marketing operations leader helping B2B SaaS and tech brands scale. The Senior Marketing Operations Manager will own Salesforce and HubSpot CRM architecture, lead routing, attribution, and reporting.

You will build workflows, ensure data integrity, and own the MarTech stack and budget, partnering with sales and leadership remotely. You’ll lead initiatives from pipeline design to dashboarding, training, and governance, shaping cross‑functional processes and influencing

Qualifications

• 5+ years in marketing operations, revenue operations, or similar B2B go-to-market systems role.
• Advanced Salesforce admin skills (validation rules, Flows, formula fields, custom objects) and deep HubSpot experience (workflows, lists, properties, forms, integrations).
• Hands-on experience with lead routing and scheduling tools like LeanData and Chili Piper.
• Strong grasp of attribution models, lead source governance, UTM standardization and offline conversion tracking.
• Analytical chops to build funnel reporting and pacing models in Salesforce and Google Sheets.
• Experience with sales engagement and data tools like Gong, Instantly, UserGems, and Zapier.
• Ability to turn cross-functional requests into clean systems and push back when needed.

Responsibilities

• Own CRM architecture across Salesforce and HubSpot: objects, fields, validation rules, Flows, formulas, layouts, and sync logic.
• Run end-to-end lead routing and scheduling across LeanData, Chili Piper, HubSpot, and Salesforce.
• Own attribution strategy: first- and last-touch tracking, governance, and offline conversions.
• Report on full-funnel performance and maintain Growth Dashboard and trackers.
• Maintain data integrity: deduplication, email validation, enrichment, and sync logic.
• Own email marketing end to end: segmentation, QA, scheduling, A/B testing, deliverability.
• Build and optimize inbound/outbound programs with HubSpot, Instantly, Gong Engage, and UserGems.
• Manage MarTech stack and budget: audits, renewals, and actuals vs forecast.
• Partner with marketing on campaigns and thought leadership and standardized Salesforce setup.
• Support sales leadership with pipeline analysis, spend allocation recommendations.
• Train Account Directors and sales on Salesforce, HubSpot, and Gong; keep ops docs current.
• Maintain customer data powering retention and expansion: contacts, CSAT, and reference programs.
• Design and enforce pipeline stages and goals based on historical conversions.

Skills

Marketing ops

Salesforce admin

HubSpot

Lead routing

Attribution

Data analysis

Vendor mgmt

Remote work

Education

Marketing ops experience

Tools

LeanData

Chili Piper

Gong Engage

Instantly

UserGems

Zapier

HubSpot workflows

Job description

Directive is a remote-first marketing operations leader helping B2B SaaS and tech brands scale. The Senior Marketing Operations Manager will own Salesforce and HubSpot CRM architecture, lead routing, attribution, and reporting.

You will build workflows, ensure data integrity, and own the MarTech stack and budget, partnering with sales and leadership remotely. You’ll lead initiatives from pipeline design to dashboarding, training, and governance, shaping cross‑functional processes and influencing