Senior Marketing Manager - Regional and Openings

The Popeyes; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing restaurant chain in the UK is seeking a Senior Marketing Manager to lead marketing efforts for new restaurant openings. This role involves managing multi-channel campaigns, building community relationships, and overseeing marketing initiatives. The ideal candidate has over 7 years of experience in marketing, especially regarding new market launches, and possesses strong project management skills. This position offers a competitive salary along with various benefits including a car scheme and healthcare.

Benefits

Competitive salary + bonus scheme

Private healthcare & Life assurance

33 days holiday + birthday off

Career progression and leadership development

Gym discounts

Qualifications

• 7+ years in marketing with a focus on openings or multi-location activation.
• Strong project management skills with the ability to manage multiple campaigns.
• Experience managing agencies and cross-functional teams.

Responsibilities

• Lead marketing for new restaurant openings including timelines and budgets.
• Plan and deliver regional campaigns, using data for community tailoring.
• Manage agencies and teams to ensure high-standard delivery.

Skills

Campaign management

Stakeholder management

Project management

Data analysis

Brand building

Job description

We're looking for a Senior Marketing Manager - Regional & Openings to help shape how Popeyes bursts into every new community we join. With around 50 new restaurants opening each year, this is high‑pace, high‑impact work – perfect for a marketer who thrives on big moments, big launches, and bringing a brand to life at scale. If you love the buzz of new openings, regional campaigns, and multi‑channel activation, this is your chance to make your mark at one of the fastest‑growing brands in the country. This role also manages a Marketing Executive and multiple agencies, overseeing best‑in‑class PR, creative and local activation delivery. Through strong relationships with franchise partners, local businesses and community organisations, the Senior Marketing Manager helps drive long‑term brand love and sets the standard for how Popeyes launches, grows and thrives in every new market.

Responsibilities

• Lead end‑to‑end marketing for all new restaurant openings, including timelines, budgets, multi‑channel strategy and on‑the‑ground activation.
• Plan and deliver regional and hyper‑local campaigns, using data to decide when to scale activity or tailor it community‑by‑community.
• Create high‑impact campaigns across OOH, PR, digital, social, print and events, driving buzz through media, influencers and standout launch moments.
• Manage agencies, suppliers and cross‑functional teams, ensuring every asset, event and activation is on‑brand and delivered to a high standard.
• Build local presence and community relationships, partnering with businesses, organisations and franchise operators to drive engagement and long‑term loyalty.
• Review, report and optimise performance, providing clear insights while leading and developing the Local Marketing Executive to deliver best‑in‑class execution.

What You’ll Have Done

• 7+ years’ experience in marketing, ideally with a focus on openings, new market launches or multi‑location activation (hospitality or retail preferred)
• Proven track record of delivering high‑impact launches at scale
• Experience managing agencies and cross‑functional stakeholders
• Strong project management capability with the ability to handle multiple campaigns simultaneously
• Confidence analysing performance, reporting insight, and driving continuous improvement
• Excellence in communication and stakeholder management
• A passion for brand building outside major cities – understanding how local and national brand activity reinforce each other

Benefits

• Competitive salary + bonus scheme
• Salary sacrifice car scheme via Tusker
• Private healthcare & Life assurance
• 33 days holiday (including bank holidays) + your birthday off
• Clear career progression and leadership development
• Access to wellbeing and lifestyle benefits through our platform
• Cycle to work scheme and gym discounts