Senior Marketing Manager, Reactive Comms Accelerator

lloyds banking group; Greater London; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading financial services group in the UK is seeking a Senior Marketing Manager for Reactive Comms. This role involves owning the reactive marketing strategy, making real-time decisions to capitalize on cultural trends, and ensuring the integration of activations across channels. Candidates should demonstrate creative bravery, strong relationship building, and the ability to assess risk and compliance. The position supports hybrid working options and offers a competitive salary based on location, alongside a comprehensive benefits package.

Benefits

Generous pension contribution of up to 15%

Annual bonus award, subject to Group performance

Share schemes including free shares

Discounted shopping benefits

30 days holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Proven ability to act quickly and decisively for high-quality activations.
• Deep understanding of cultural trends and social behaviours.
• Experience in delivering bold, disruptive activations.
• Skilled at making rapid, informed decisions for brand relevance.
• Ability to ensure seamless integration with wider campaign activity.
• Strong capability to assess reputational risk and compliance.
• Proven experience collaborating across internal teams and agencies.
• Ability to measure impact and apply learnings to improve effectiveness.

Responsibilities

• Own and deliver the reactive marketing approach.
• Make quick, strategic decisions for brand activations.
• Maintain a pulse on social trends to identify opportunities.
• Develop disruptive stunts and collaborations.
• Ensure activations are integrated with wider campaigns.
• Assess reputational risks while managing compliance.
• Monitor and evaluate the impact of activations.

Skills

Agility & Speed

Cultural & Zeitgeist Awareness

Creative Bravery

Strategic Judgement

Cross‑Channel Integration

Risk & Governance Management

Relationship Building

Performance & Learning

Job description

End Date Saturday 24 January 2026

Salary Range £76,194 - £89,640

We support flexible working – click here for more information on flexible working options

Flexible Working Options Hybrid Working, Job Share

Job Description Summary.

Job Description

JOB TITLE: 148734 Senior Marketing Manager, Reactive Comms Accelerator

SALARY: From £76,194 (non London based) or from £90,440 (London based)

LOCATION(S): Edinburgh, Bristol, Chester, London or Halifax

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity

Are you ready to lead bold, real-time activations and high impact fame driving stunts that put our iconic brands – Lloyds, Halifax, Bank of Scotland, and Scottish Widows – at the heart of the conversation?

As Senior Marketing Manager for Reactive Comms, you’ll own the reactive strategy, spotting opportunities in the moment and delivering disruptive, unmissable content that drives engagement and distinctiveness. You’ll thrive on speed, creativity, and decisive action and be able to capitalise on moments that matter for customers to drive cultural and commercial benefits for our business.

What you'll be doing...!

• Lead Reactive Activation Strategy: Own and deliver the reactive marketing approach, identifying cultural moments and trending conversations to create bold, high-impact activations that put our brands at the heart of the zeitgeist. Make clear, strategic decisions on where and how we should show up to maximise relevance and impact across channels.
• Real-Time Decision Making: Act quickly and decisively to seize opportunities, ensuring content and activations land at the speed of culture while balancing creativity with compliance.
• Cultural Trendspotting: Maintain a constant pulse on social trends, news cycles, and cultural shifts to identify opportunities for brand‑relevant stunts and activations.
• Creative Stunts & Partnerships: Develop disruptive, newsworthy stunts and collaborations that amplify reach, spark conversation, and drive brand fame.
• Cross-Channel Integration: Ensure reactive activations are seamlessly connected to wider campaign activity, aligning with briefs set by Full Funnel teams. Collaborate with other Accelerators and channel owners to make activations feel integrated, consistent, and impactful across all relevant touchpoints.
• Risk & Governance: Assess reputational risk and ensure all reactive activity adheres to brand guidelines and regulatory standards without slowing down delivery.
• Performance & Learning: Monitor and evaluate the impact of reactive activations, capturing insights to inform future activity and continuously improve speed and effectiveness.

About us...

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever‑changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too…

What you’ll need...

• Agility & Speed: Proven ability to act quickly and decisively, delivering high‑quality activations at the speed of culture without compromising brand integrity.
• Cultural & Zeitgeist Awareness: Deep understanding of cultural trends, social behaviours, and the zeitgeist, with the ability to identify and leverage moments that matter for brand relevance.
• Creative Bravery: Experience in pushing boundaries to deliver bold, disruptive activations and stunts that spark conversation and drive brand fame.
• Strategic Judgement: Skilled at making rapid, informed decisions on where and how the brand should show up to maximise impact across channels.
• Cross‑Channel Integration: Ability to ensure reactive activations seamlessly connected to wider campaign activity, aligning with briefs set by Full Funnel teams. Skilled at collaborating with other accelerators and channel owners to make activations feel integrated, consistent, and impactful across all relevant touchpoints.
• Risk & Governance Management: Strong capability to assess reputational risk in fast‑moving situations and ensure compliance with regulatory and brand standards.
• Relationship Building: Proven experience collaborating with internal teams, agencies, and platform partners to unlock opportunities and deliver best‑in‑class reactive work.
• Performance & Learning: Ability to measure impact, extract insights, and apply learnings to continuously improve speed, creativity, and effectiveness.

About working for us

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under‑represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you.

We love seeing your applications! To make sure you don’t miss out, please apply as soon as possible as we may close the advert early.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values‑led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.