Senior Marketing Manager, EMEA

Duetto Research; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS company in hospitality is seeking an experienced Senior Marketing Manager to lead marketing efforts in the EMEA region. The ideal candidate will have over 6 years of B2B SaaS marketing experience, preferably in the hospitality industry. Responsibilities include owning the regional marketing strategy, overseeing various marketing channels, and collaborating with sales teams. Strong communication, project management, and creativity are essential for success in this role, which offers an opportunity to develop impactful marketing programs.

Qualifications

• 6+ years of experience in B2B SaaS software field marketing.
• Experience in the hotel/hospitality industry is highly preferred.
• Strong analytical and strategic skills to deliver localized marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Own and lead the EMEA marketing plan.
• Lead the strategic execution of marketing initiatives.
• Oversee events strategy and execution in the EMEA region.
• Communicate regularly with EMEA sales leaders on performance.

Skills

B2B SaaS marketing

Project management

Market analysis

Creative marketing strategies

Communication skills

Team collaboration

Tools

Hubspot

Salesforce

Demandbase

Asana

Job description

Duetto is seeking an experienced Senior Marketing Manager to support our go-to-market activities in the EMEA region.

• Own and lead the EMEA marketing plan in collaboration with Sales, the Growth Marketing team, and other key stakeholders.
• Lead the strategic execution of the EMEA marketing plan, partnering cross-functionally with global teams in events, digital, content, and creative to ensure seamless delivery of high-impact, integrated marketing programs.
• Oversee the strategy, promotion, and execution of all owned and third-party events in the EMEA region, ensuring alignment with regional goals and measurable business impact.
• Act as the senior marketing lead for the EMEA sales organization, ensuring tight alignment between marketing initiatives and regional revenue goals.
• Take control of the marketing mix within the region to blend leading-edge technology and go-to-market knowledge and expertise to craft compelling digital journeys, effective and highly targeted paid campaigns alongside high-impact field marketing initiatives.
• Own ongoing communication with EMEA sales leaders and teams, delivering clear visibility into marketing campaigns, performance metrics, and pipeline impact.
• Develop and operationalize scalable processes for repeatable sales and marketing initiatives such as webinars, customer events, and ABM campaigns, driving efficiency and consistency across the region.
• Establish and track campaign success metrics and evaluate marketing performance based on outcomes and pre-set KPIs against all marketing activities.
• Work across the team to gain a mastery of our target markets and lead the qualification criteria.
• Translate global marketing initiatives into projects that are relevant to EMEA markets

About You

• 6+ years of experience in B2B SaaS software field marketing or a transferable marketing area.
• Experience in the hotel/hospitality industry is highly preferred.
• Experience in a range of marketing disciplines and delivery channels, including digital, design, social, partner, customer, product, and events.
• Desirable: Experience with our marketing tech stack, including: Hubspot, Salesforce, Demandbase, and Asana.
• Expert project and budget management capabilities.
• Analytical and strategic with the ability to deliver localised marketing plans by region.
• Creative both in concepts and ideas, and in approach to business and project management.
• Highly organized - if you love to keep things organized, this is the job for you!
• Excellent written and verbal communication skills.
• Solid track record of being able to manage communications across multiple stakeholders and at various levels in an organization.
• Team Player: You are highly collaborative and can lead across functions and in matrixed organizations.
• Creativity: You thrive in an environment without a set playbook and are excited to build a scalable, high-impact marketing program.
• You love the travel industry - hospitality is in your DNA
• Language skills: English required, French, Spanish, German or Italian desirable

About Duetto

Duetto delivers a suite of SaaS cloud-native applications for hospitality businesses to optimize every booking opportunity for greater revenue impact.

Our Revenue & Profit Operating System brings together pricing, forecasting, reporting, group optimization, and profitability in one platform — helping the world’s most innovative hotels move faster, think smarter, and grow stronger.

Interested in building your career at Duetto Research? Get future opportunities sent straight to your email.