Senior Marketing Manager

YLD; Remote; GBP 60,000 - 80,000; Full time

Job summary

A forward-thinking consultancy based in the UK is seeking a Senior Marketing Manager to lead its marketing strategies and execution. This role emphasizes both strategic planning and hands-on execution, focusing on brand management, demand generation, and team growth. The ideal candidate will have extensive B2B marketing experience, particularly in consulting or SaaS environments, and strong leadership skills. The company promotes a remote-first work culture, encouraging work-life balance and inclusivity.

Benefits

Private Health care

Enhanced maternity and paternity leave

Pension Scheme

25 days annual holiday

£2000 annual training allowance

£300 annual hardware allowance

Mental Health support

Meditation/Sleep support subscription

Performance-based bonus

Company laptop

Generous referral schemes

Qualifications

• 5+ years’ experience in B2B marketing, ideally within consulting or SaaS.
• Expertise in using HubSpot and similar marketing automation tools.
• Proven ability to manage and mentor a team effectively.

Responsibilities

• Own the marketing strategy and execution across various marketing channels.
• Lead and mentor the existing marketing team.
• Partner with the Sales team to meet revenue targets.

Skills

B2B marketing experience

Marketing automation tools (HubSpot)

Leadership skills

Content creation

Problem-solving skills

Analytical skills

Tools

HubSpot

Job description

Overview

Location: UK, with occasional commute to the office/events. Department: Marketing. Employment Type: Permanent.

About YLD: Our goal is to help our clients keep moving forward. We work with them to build the skills and capabilities they need to stay ahead of the competition, and we know our success only happens when they succeed. We’re a remote-first consultancy specialising in software engineering, product design, and data. Our teams are based across London, Lisbon, and Porto, and we create digital solutions that continue to deliver value long after our work is done.

About the role: YLD is investing in marketing as a key driver of growth, reputation, and talent attraction. As our Senior Marketing Manager, you will play a pivotal role in shaping this function. This is not a “maintenance” role. You’ll bring structure, clarity, and strategy—while also delivering campaigns, content, and events. You’ll provide leadership and direction to our existing team, and act as the bridge between Marketing, Sales, and Client Services.

Responsibilities

• Own the marketing strategy and execution across brand, demand generation, events, product marketing, and content.
• Lead, mentor, and grow the existing marketing team.
• Partner with the Sales team, with direct responsibility for enabling the team to deliver against their revenue targets.
• Ensure operational excellence, managing budgets, measuring impact, and maintaining accurate data and processes in HubSpot. Note that there is no in-house demand generation expertise, so hands-on HubSpot knowledge is required.
• Build integrated inbound and outbound marketing campaigns across priority verticals (e.g. fintech, retail, media).
• Partner closely with Sales/Commercial to create effective collateral (case studies, decks, campaigns, events).
• Develop and maintain a pipeline of high-quality case studies and thought leadership content.
• Establish metrics, dashboards, and reporting to measure ROI on marketing activity.
• Manage YLD’s digital presence (website, social, email marketing) and optimise for performance.
• Plan and execute events and community initiatives that raise YLD’s brand profile.
• Oversee employer brand and recruitment marketing to support People team needs.

Your Skills and Experience

• 5+ years’ B2B marketing experience, ideally within consulting, SaaS, or digital services.
• Track record of building or professionalising a marketing function in a scale-up or consultancy environment.
• Expert in marketing automation tools and CRMs (HubSpot strongly preferred).
• Comfortable balancing strategy and execution - able to both design the plan and deliver it.
• Strong leadership skills, able to guide a small team and grow their capabilities.
• Experienced in creating inbound and outbound campaigns that deliver measurable pipeline.
• Skilled in content creation and storytelling, able to distill technical capabilities into compelling narratives.
• Commercially minded
• AI enthusiast

You should apply if you are

• Self-motivated, proactive and always looking for ways to improve and develop yourself
• A good communicator, both in writing and verbally. You’ll be able to explain technical ideas and concepts in business-friendly language
• Detail oriented
• Problem-solving skills that balance innovation with pragmatic technology choices to solve business needs
• Used to working in a team-oriented, collaborative environment
• Analytical and problem-solving oriented
• A genuine believer in diversity and fairness
• Legally able to live and work in the UK

Benefits

• Company Private Health care
• Enhanced fully paid maternity and paternity leave for up to 6 months
• Company’s Pension Scheme
• 25 days annual holiday (excluding Public Holidays)
• £2000 annual allowance for Training/Conferences
• £300 annual allowance for additional hardware
• Mental Health support: access to Oli app
• Meditation/Sleep support: Headspace or Calm app subscription
• Bonus (depending on Company performance and results)
• Company laptop
• Generous referral schemes

Equal Opportunity and Working Environment

We’re an equal-opportunity employer and value diversity in all its forms. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, pregnancy or maternity, age, marital status, or disability. We also offer a remote-first working environment, with flexible working and work–life balance as standard for all employees.