Senior Marketing Lead: National Instore Campaigns

Equipment Sales & Service Limited.; Chertsey; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing firm in the UK is seeking an experienced marketer to drive the B2C marketing strategy across a major supermarket's Instore partnership. The ideal candidate will have over 5 years of marketing experience, exceptional communication skills, and the ability to lead creative campaigns. This role offers the chance to innovate and shape customer experiences in both retail and catering. A full UK driving licence is required due to travel needs.

Qualifications

• 5+ years' experience in a marketing role.
• Must have a full UK driving licence as some travel is required.

Responsibilities

• Own and deliver our B2C marketing strategy across Asda Instore.
• Shape compelling content for PR, social, and trade press.
• Lead creative campaign development (seasonal, promotional, and brand-led).
• Bring offers to life through photo and video shoots.
• Develop B2B sales tools including brochures and white papers.
• Manage design and branding for new unit openings.
• Be the brand guardian for all Instore formats.
• Work with agencies to deliver high-quality creative work.
• Partner with Finance to measure impact.
• Lead creation of operator playbooks for onsite execution.

Skills

Outstanding written and verbal communication

Commercial awareness

Strong analytical skills

Collaborative, self-starting approach

Digital experience (social, photography, videography)

Education

Marketing qualification or relevant degree

Job description

A leading marketing firm in the UK is seeking an experienced marketer to drive the B2C marketing strategy across a major supermarket's Instore partnership. The ideal candidate will have over 5 years of marketing experience, exceptional communication skills, and the ability to lead creative campaigns. This role offers the chance to innovate and shape customer experiences in both retail and catering. A full UK driving licence is required due to travel needs.