Senior Manager, Marketing Finance (FP&A)

Sony; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A leading global technology company is seeking a Senior Manager for Marketing Finance (FP&A) based in London. You will lead a global team to deliver financial planning and commercial analytics, supporting strategic objectives. The ideal candidate has senior experience in finance, proven leadership skills, and a proactive approach to driving organizational efficiency. Benefits include hybrid working, discretionary bonuses, and comprehensive health insurance. Join us in a diverse and inclusive environment where innovation thrives.

Benefits

Discretionary bonus opportunity

Hybrid working

Private medical insurance

Dental scheme

25 days holiday per year

On-site gym

Access to cycle garage and showers

Qualifications

• Senior experience in global financial planning & analysis.
• Leadership experience with a continuous improvement mindset.
• Detailed-oriented and results-focused.

Responsibilities

• Lead financial planning and commercial analytics for Global Marketing.
• Develop KPI frameworks and ROI models.
• Collaborate with teams to integrate insights into decision-making.

Skills

Global financial planning & analysis

Leadership experience

Effective communication

Proactive approach

Organizational skills

Job description

Senior Manager, Marketing Finance (FP&A) – Sony – London, England, UK

Senior Manager, Marketing Finance (FP&A) – Sony

PlayStation is recognised as a global leader in entertainment and a place where innovation, technology, and play converge. Our culture champions inclusivity, diversity, and collaboration across all levels of the organization.

Role Overview: This London‑based role leads a global team and delivers accurate, timely financial planning and commercial analytics for the Global Marketing division, supporting Sony Interactive Entertainment's strategic objectives.

Responsibilities

• Lead the development and standardisation of Marketing KPI frameworks, including campaign ROI, CAC, LTV, media efficiency and conversion metrics.
• Partner with Global Marketing and BI teams to translate campaign data into actionable insights and establish dashboards linking investment to impact across awareness, engagement and retention funnels.
• Develop ROI models for paid media, content and partnership investments, linking performance metrics to financial results.
• Conduct marketing effectiveness reviews, identify channel performance, and provide scenario modelling for budget optimisation.
• Collaborate with Global Brand and Commercial teams to quantify cross‑channel impact and incremental revenue or retention from digital, retail, influencer and experiential activities.
• Own marketing analytics governance, ensuring consistency in definitions, measurement methodologies and reporting standards across all global markets.
• Integrate KPI and ROI outputs into long‑range planning and forecasting cycles to support strategic decision‑making and board‑level visibility.
• Provide hands‑on management, direction and support to the Global Marketing FP&A team for annual budget, MRP, quarterly forecasts, monthly estimates and ad‑hoc financial assessments.
• Drive continual improvement of dashboards and reporting suites, focusing on value‑added insights and financial analytics for senior leadership.
• Maintain FP&A excellence through accurate forecasting, insightful variance analysis and clear financial storytelling that highlights performance drivers and improvement opportunities.
• Business‑partner with Global Marketing FP&R and Strategy teams to understand key business updates and forecast impacts, supporting risk and opportunity assessments for divisional leadership and SIE group management.
• Implement new processes to ensure financial rigor, controls and governance across marketing spend investments.
• Align with other commercial finance functions to drive full accounting of investments and spend initiatives.
• Assess global processes, recommend efficiencies, and lead automation initiatives to improve stakeholder engagement.
• Direct line management of a global team composed of members in San Mateo, London and Tokyo.
• Support ad‑hoc projects and assignments as required.

Qualifications

• Senior experience in global financial planning & analysis, commercial finance and financial analytics.
• Leadership experience with a continuous improvement and change mindset.
• Forward‑thinking planner, methodical, detail‑oriented and results‑focused.
• Strong organisational and self‑starter skills, with a proactive approach to efficient ways of working.
• Effective communication and people skills to partner at executive leadership level and maintain relationships across finance and non‑finance teams.
• Ability to prioritise and multitask in an ambiguous, constantly changing environment.
• Flexibility in leadership and management styles, balancing hands‑on involvement with delegation.

Benefits

• Discretionary bonus opportunity
• Hybrid working (within FlexModes)
• Private medical insurance
• Dental scheme
• 25 days holiday per year plus public holidays
• On‑site gym, café, free soft drinks and bar
• Access to cycle garage and showers

Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees.

Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.