Senior Manager, GTM Enablement

RELX Group; City of Westminster; On-site; GBP 90,000 - 120,000; Full time

Job summary

Elsevier in London is seeking a strategic Go-To-Market Enablement Senior Manager to plan and execute GTM strategies for Engineering Solutions within the A&G segment. You will collaborate with product, sales, marketing, and customer success to refine positioning and enable revenue growth.

Role emphasizes market research, competitive analysis, and leveraging customer insights to drive adoption and scale across academic and government ecosystems.

Qualifications

• Experience in Go-To-Market strategy or product marketing.
• Ability to work cross-functionally with product, sales, and marketing.
• Experience with market research and competitive analysis.
• Strong communication and project management skills.
• Understanding of academic/government research ecosystems.

Responsibilities

• Develop and execute GTM strategies for Engineering Solutions into the A&G segment.
• Refine product positioning and revenue enablement plans across pre- to post-sales.
• Drive market adoption and scalability of innovations.
• Identify market expansion opportunities.
• Create GTM playbooks and frameworks for market execution.
• Collaborate with product, sales, marketing, and customer success.
• Conduct market research and customer insights activities.
• Analyse performance metrics to optimize GTM strategies.

Job description

The GTM Enablement team plays a key role in driving commercial success across our global business. We partner closely with Sales, Marketing, Product, and Customer teams to equip go-to-market teams with the strategies, tools, training, and insights they need to engage customers effectively and deliver outstanding results. As a collaborative and high-impact team, we are passionate about continuous improvement, enabling growth, and helping our colleagues succeed in a dynamic, customer-focused environment., We are looking for a highly motivated and strategic Go-To-Market (GTM) Enablement Senior Manager to drive the planning and execution of Go-To-Market strategies for A&G solutions. This role requires strong cross-functional collaboration, strategic thinking, adaptability and persistence to enable Go-To-Market excellence for our solutions. In addition to horizontal GTM Enablement initiatives across A&G, the role will have a particular focus on Engineering solutions, supporting how these products are positioned, adopted, and scaled within the academic and research ecosystem. A strong grasp of how academic and government researchers work, make decisions, and evaluate tools and data is key to success in this role. Responsibilities

• Develop and execute comprehensive Go-To-Market strategies for Engineering Solutions into the A&G segment, ensuring alignment with business goals and across functions
• Assist in refining product positioning, ensuring revenue enablement plans across solutions and alignment from pre-sales motion to post-sales customer success
• Support the introduction of new innovations, driving market adoption and scalability
• Identify and support opportunities for market expansion to drive business growth
• Develop and implement GTM best practices, playbooks, and frameworks to optimize market execution
• Work cross-functionally with product, sales, marketing, and customer success teams to align and execute strategic initiatives
• Conduct market research, competitive analysis, and customer insight activities to inform decision-making

• Analyse performance metrics and optimize Go-To-Market strategies based on findings

  Solid business acumen and experience in Go-To-Market strategy, product marketing, or related fields

• Experience or understanding of scientific research, for example previous research experience
• Strong ability to work cross-functionally with product, sales, and marketing teams
• Experience in market research, competitive analysis, and customer insights
• Excellent communication and project management skills
• Ability to analyse performance metrics and optimize strategies accordingly

• Knowledge or experience in Engineering disciplines is a plus

  A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

• Working Pattern Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.