Senior Manager, GTM Enablement

Elsevier; City Of London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Elsevier in the United Kingdom (UK) or Netherlands (NL) seeks a Senior Manager to drive GTM enablement for Engineering solutions. You will coordinate across product, sales, marketing and customer success to position offerings, enable revenue teams, and scale adoption in academia and research environments.

You will lead planning and execution of GTM strategies, refine product positioning, and push for market expansion while building scalable playbooks and cross-functional processes to improve

Qualifications

• Experience in Go-To-Market strategy or product marketing.
• Experience with scientific research or research environments is beneficial.
• Strong ability to work cross-functionally and communicate clearly.

Responsibilities

• Develop and execute comprehensive GTM strategies for Engineering Solutions into the A&G segment.
• Refine product positioning and revenue enablement plans across pre- to post-sales.
• Support adoption of new innovations, driving market growth and scalability.
• Identify opportunities for market expansion to drive business growth.
• Create GTM playbooks and frameworks to optimise market execution.
• Collaborate with product, sales, marketing and customer success on strategic initiatives.
• Conduct market research, competitive analysis, and gather customer insights.
• Analyse performance metrics and optimise GTM strategies from findings.

Skills

GTM strategy

Product marketing

Cross-functional

Market research

Competitive analysis

Project management

Engineering knowledge

Job description

Senior Manager, GTM Enablement

Are you passionate about bringing innovative solutions to market and helping customers realize value from cutting-edge technologies?

Do you enjoy collaborating across product, sales, marketing, and customer success teams to drive adoption, growth, and market impact?

Location: UK or NL

About our Team

The GTM Enablement team plays a key role in driving commercial success across our global business. We partner closely with Sales, Marketing, Product, and Customer teams to equip go-to-market teams with the strategies, tools, training, and insights they need to engage customers effectively and deliver outstanding results. As a collaborative and high-impact team, we are passionate about continuous improvement, enabling growth, and helping our colleagues succeed in a dynamic, customer-focused environment.

About the Role

We are looking for a highly motivated and strategic Go-To-Market (GTM) Enablement Senior Manager to drive the planning and execution of Go-To-Market strategies for A&G solutions. This role requires strong cross-functional collaboration, strategic thinking, adaptability and persistence to enable Go-To-Market excellence for our solutions. In addition to horizontal GTM Enablement initiatives across A&G, the role will have a particular focus on Engineering solutions, supporting how these products are positioned, adopted, and scaled within the academic and research ecosystem. A strong grasp of how academic and government researchers work, make decisions, and evaluate tools and data is key to success in this role.

Responsibilities

• Develop and execute comprehensive Go-To-Market strategies for Engineering Solutions into the A&G segment, ensuring alignment with business goals and across functions
• Assist in refining product positioning, ensuring revenue enablement plans across solutions and alignment from pre-sales motion to post-sales customer success
• Support the introduction of new innovations, driving market adoption and scalability
• Identify and support opportunities for market expansion to drive business growthDevelop and implement GTM best practices, playbooks, and frameworks to optimize market execution
• Work cross-functionally with product, sales, marketing, and customer success teams to align and execute strategic initiatives
• Conduct market research, competitive analysis, and customer insight activities to inform decision-making
• Analyse performance metrics and optimize Go-To-Market strategies based on findings

Requirements

• Solid business acumen and experience in Go-To-Market strategy, product marketing, or related fields
• Experience or understanding of scientific research, for example previous research experience
• Strong ability to work cross-functionally with product, sales, and marketing teams
• Experience in market research, competitive analysis, and customer insights
• Excellent communication and project management skills
• Ability to analyse performance metrics and optimize strategies accordingly
• Knowledge or experience in Engineering disciplines is a plus

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

If performed in NLD Amsterdam (Radarweg), the base pay range is €71,700 - €119,600.

We are delighted to offer country specific benefits.

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