Senior Integrated Communications Architect

1034 LEGO Company Limited; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing program

Colleague discount

Bonus scheme

Hybrid working model

Job summary

LEGO Group is seeking a Senior Manager, Communications Strategist to lead integrated planning across owned, earned, paid and shared channels. You will translate consumer journeys into bold, actionable strategies and work with global teams to deliver meaningful brand experiences.

You will combine data and creative thinking, managing multi-market campaigns, and shaping planning processes to drive growth and impact for kids and adults alike. Portfolio encouraged.

Qualifications

• Significant experience in a communications planning or strategy role.
• Experience with data-driven planning tools and audience insight.
• Experience collaborating with channels/media owners to develop thinking.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Create multichannel communications plans across owned, earned, paid and shared media.
• Develop compelling user journeys across touchpoints and campaigns.
• Apply data, insights and creativity to drive impact and results.
• Lead and engage cross-functional teams to execute plans.
• Refine planning processes and governance across marketing teams.
• Collaborate with LEGO teams to build engaging experiences.

Skills

Communications planning

Strategy development

Audience insights

Data-driven planning

Cross-functional collaboration

Presentation skills

Job description

LEGO Group is seeking a Senior Manager, Communications Strategist to lead integrated planning across owned, earned, paid and shared channels. You will translate consumer journeys into bold, actionable strategies and work with global teams to deliver meaningful brand experiences.

You will combine data and creative thinking, managing multi-market campaigns, and shaping planning processes to drive growth and impact for kids and adults alike. Portfolio encouraged.