Senior Multichannel Communications Strategist

LEGO A/S; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid Working

Job summary

The LEGO Group is seeking a Senior Manager, Communications Strategist to lead integrated communications planning across owned, earned, shared and paid media. You will shape consumer journeys, collaborate with the LEGO Agency and partner teams to create bold, effective campaigns that engage kids, adults and the brand.

You will bring data-driven insights, storytelling excellence and strong collaboration across global markets, guiding planning processes and developing cross-functional relationships

Qualifications

• Significant experience in a communications planning or strategy role.
• Experience with data-driven planning tools and audience insight (qual and quant).
• Experience working with channels / media owners to develop thinking.
• Ability to stay ahead of consumer behaviours and platform changes.
• Excellent written and verbal communication skills.
• Desire to stay involved throughout project life-cycle and deliver memorable work.
• Experience in global strategy/planning context is a plus.

Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media.
• Bring big ideas to life across campaigns and journeys across touchpoints.
• Combine creativity and effectiveness with audience and channel thinking.
• Apply understanding of brands growth and of how comms deliver impact.
• Use data and research to inform approach, while embracing creative exploration.
• Strong storytelling, pitching and partner engagement to gain buy-in.
• Help craft and develop planning processes and cross-team collaboration.
• Support colleagues to refine thinking and build relationships across LEGO.

Skills

Communication skills

Presentation skills

Cross-functional collaboration

Data-driven planning

Audience insight

Job description

The LEGO Group is seeking a Senior Manager, Communications Strategist to lead integrated communications planning across owned, earned, shared and paid media. You will shape consumer journeys, collaborate with the LEGO Agency and partner teams to create bold, effective campaigns that engage kids, adults and the brand.

You will bring data-driven insights, storytelling excellence and strong collaboration across global markets, guiding planning processes and developing cross-functional relationships