Global Audience & Media Planning Lead

Publicis Groupe; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom is hiring a Global Planning Manager to shape audience-first media and campaign planning for LEGO. You’ll join the Publicis One team, integrating insight, creativity and media thinking to turn ambitious briefs into clear plans. Collaborate with LEGO clients, creative agencies and specialists across insight, analytics, commerce and partnerships.

You’ll work with global teams to influence LEGO’s marketing activity and help local markets apply the latest planning approach.

Qualifications

• Strong media planning experience in an agency environment.
• Ability to turn data, research and audience insight into clear narratives.
• Collaborative approach with clients and colleagues.
• Curiosity and critical thinking to challenge assumptions.
• Good knowledge of digital and broader media channels.
• Experience using audience/research tools such as GWI, TGI, or social listening platforms, plus Excel and PowerPoint.

Responsibilities

• Lead development of audience-first media and campaign plans aligning insights to recommendations.
• Collaborate with LEGO stakeholders and agency teams across briefs.
• Develop global media guidelines across Owned, Earned, Shared and Paid channels.
• Coordinate with Commerce, Data & Analytics, Insights and Partnerships to create integrated work.
• Leverage research and cultural insight to build compelling planning narratives.
• Maintain global media playbooks and help local markets apply new approaches.
• Contribute to briefs and opportunities within the Publicis One LEGO team.

Skills

Media planning

Data storytelling

Collaboration

Curiosity

Digital media knowledge

GWI/TGI tools

Excel

PowerPoint

Tools

GWI

TGI

Job description

Starcom is hiring a Global Planning Manager to shape audience-first media and campaign planning for LEGO. You’ll join the Publicis One team, integrating insight, creativity and media thinking to turn ambitious briefs into clear plans. Collaborate with LEGO clients, creative agencies and specialists across insight, analytics, commerce and partnerships.

You’ll work with global teams to influence LEGO’s marketing activity and help local markets apply the latest planning approach.