Senior Communications Architect — Hybrid + Bonus

LEGO Brand Retail; United Kingdom; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Family leave

Insurance

Wellbeing program

Colleague discount

Bonus program

Hybrid working

Office/workplace flexibility

Job summary

The LEGO Group is hiring a Senior Manager, Communications Strategist to design integrated communications experiences that blend owned, earned, paid and shared media across our global ecosystem.

You will lead planning and storytelling that connects consumer journeys with channel strategies, applying data-driven insights to craft compelling, impactful campaigns. This role requires strong collaboration with marketing, creative and product teams, and a passion for innovative, measurable results.

Qualifications

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
• Excellent communication skills - written, verbal, and emotional to be a key member of our team
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
• Passion for creating communication work that has an impact, that matters and that's memorable

Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
• Apply your understanding of how brands grow, and how effective comms create impact and get results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work

Skills

Communications planning

Strategy

Data-driven planning

Audience insight

Executive presenting

Stakeholder engagement

Brand storytelling

Job description

The LEGO Group is hiring a Senior Manager, Communications Strategist to design integrated communications experiences that blend owned, earned, paid and shared media across our global ecosystem.

You will lead planning and storytelling that connects consumer journeys with channel strategies, applying data-driven insights to craft compelling, impactful campaigns. This role requires strong collaboration with marketing, creative and product teams, and a passion for innovative, measurable results.