Multichannel Communications Strategy Lead

The Great Yellow Brick Company; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

LEGO Group in London is seeking a Senior Manager, Communications Strategist to lead integrated planning across owned, earned, shared and paid media for a global audience. You will shape multichannel campaigns and partner with LEGO teams to drive impact with bold ideas and data-driven insights.

You will excel in storytelling, stakeholder engagement and cross-functional collaboration, delivering memorable experiences across campaigns and product launches.

Qualifications

• Significant experience in a communications planning or strategy role.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts.
• Excellent communication skills – written, verbal, and emotional to be a key member of our team.
• Desire to stay close to projects throughout their life-cycle to maintain strategic and creative excellence.
• Passion for creating communication work that has an impact, that matters and that’s memorable.
• Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity.
• Excellent presentation skills.
• Big team and cross-org collaborations.

Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media.
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints.
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking.
• Apply your understanding of how brands grow, and how effective comms create impact and get results.
• Use data and research to inform your approach, whilst being open to creative innovation and exploration.
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking.
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences.
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work.

Skills

Planning experience

Data-driven planning

Audience insights

Channel partnerships

Market awareness

Communication skills

Project involvement

Impactful comms

Global context

Presentation skills

Collaboration

Job description

LEGO Group in London is seeking a Senior Manager, Communications Strategist to lead integrated planning across owned, earned, shared and paid media for a global audience. You will shape multichannel campaigns and partner with LEGO teams to drive impact with bold ideas and data-driven insights.

You will excel in storytelling, stakeholder engagement and cross-functional collaboration, delivering memorable experiences across campaigns and product launches.