Sr. Communication Strategist

The LEGO Group; Greater London; Hybrid; GBP 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid Working

Zusammenfassung

The LEGO Group is seeking a Senior Manager, Communications Strategist to lead integrated communications planning across owned, earned, shared and paid media. You will shape consumer journeys, collaborate with the LEGO Agency and partner teams to create bold, effective campaigns that engage kids, adults and the brand.

You will bring data-driven insights, storytelling excellence and strong collaboration across global markets, guiding planning processes and developing cross-functional relationships

Qualifikationen

• Significant experience in a communications planning or strategy role.
• Experience with data-driven planning tools and audience insight (qual and quant).
• Experience working with channels / media owners to develop thinking.
• Ability to stay ahead of consumer behaviours and platform changes.
• Excellent written and verbal communication skills.
• Desire to stay involved throughout project life-cycle and deliver memorable work.
• Experience in global strategy/planning context is a plus.

Aufgaben

• Create and define multichannel communications plans combining owned, earned, paid and shared media.
• Bring big ideas to life across campaigns and journeys across touchpoints.
• Combine creativity and effectiveness with audience and channel thinking.
• Apply understanding of brands growth and of how comms deliver impact.
• Use data and research to inform approach, while embracing creative exploration.
• Strong storytelling, pitching and partner engagement to gain buy-in.
• Help craft and develop planning processes and cross-team collaboration.
• Support colleagues to refine thinking and build relationships across LEGO.

Kenntnisse

Communication skills

Presentation skills

Cross-functional collaboration

Data-driven planning

Audience insight

Jobbeschreibung

Job Description

Senior Manager, Communications Strategist

Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you!

We’re looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas! The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints: owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand.

Don't forget to include your portfolio

Core Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
• Apply your understanding of how brands grow, and how effective comms create impact and get results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work

Play your part in our team succeeding

The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.

Do you have what it takes?

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
• Excellent communication skills – written, verbal, and emotional to be a key member of our team
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
• Passion for creating communication work that has an impact, that matters and that’s memorable

Preferred

• Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity
• Excellent presentation skills
• Big team and cross-org collaborations

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.