Global Planning Lead — Audience-First Media Strategy

Starcom; Greater London; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom is seeking a Global Planning Manager to shape audience-first media and campaign planning for LEGO. You’ll work within the Publicis One team, coordinating with LEGO clients, creative partners and experts across insight, analytics, commerce and partnerships to turn ambitious briefs into clear, compelling plans.

You’ll lead cross-functional collaboration, turning data into actionable recommendations and influencing global guidelines while staying close to how local markets apply the latest

Qualifications

• Strong media planning experience in an agency environment.
• Ability to turn data and audience insight into persuasive narratives.
• Collaborative approach and ability to build relationships with clients and colleagues.
• Curiosity and critical thinking; willingness to explore diverse perspectives.
• Good knowledge of digital and broader media channels and how they work together.
• Experience using audience or research tools such as GWI, TGI or social listening platforms, alongside Excel and PowerPoint.
• Interest in LEGO’s categories or related areas would be useful but isn’t essential.

Responsibilities

• Lead the development of audience-first media and campaign plans, turning insight and data into clear recommendations.
• Partner with LEGO stakeholders and agency teams, providing evidence-led planning guidance across briefs.
• Develop global media guidelines across Owned, Earned, Shared and Paid touchpoints.
• Collaborate with Commerce, Data & Analytics, Insights and Partnerships to create connected, effective work.
• Use research, audience insight and cultural understanding to uncover opportunities and build compelling planning narratives.
• Maintain global media playbooks and planning frameworks, helping local markets apply the latest approach.
• Contribute to briefs, collaborative sessions and new opportunities within the Publicis One LEGO team.

Skills

Media planning

Data-driven storytelling

Collaborative mindset

Digital media knowledge

GWI/TGI tools

Excel & PowerPoint

Tools

GWI

TGI

Social listening tools

Job description

Starcom is seeking a Global Planning Manager to shape audience-first media and campaign planning for LEGO. You’ll work within the Publicis One team, coordinating with LEGO clients, creative partners and experts across insight, analytics, commerce and partnerships to turn ambitious briefs into clear, compelling plans.

You’ll lead cross-functional collaboration, turning data into actionable recommendations and influencing global guidelines while staying close to how local markets apply the latest