Sr. Communication Strategist

LEGO Brand Retail; United Kingdom; Hybrid; GBP 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Family leave

Insurance

Wellbeing program

Colleague discount

Bonus program

Hybrid working

Office/workplace flexibility

Zusammenfassung

The LEGO Group is hiring a Senior Manager, Communications Strategist to design integrated communications experiences that blend owned, earned, paid and shared media across our global ecosystem.

You will lead planning and storytelling that connects consumer journeys with channel strategies, applying data-driven insights to craft compelling, impactful campaigns. This role requires strong collaboration with marketing, creative and product teams, and a passion for innovative, measurable results.

Qualifikationen

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
• Excellent communication skills - written, verbal, and emotional to be a key member of our team
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
• Passion for creating communication work that has an impact, that matters and that's memorable

Aufgaben

• Create and define multichannel communications plans combining owned, earned, paid and shared media
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
• Apply your understanding of how brands grow, and how effective comms create impact and get results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work

Kenntnisse

Communications planning

Strategy

Data-driven planning

Audience insight

Executive presenting

Stakeholder engagement

Brand storytelling

Jobbeschreibung

Senior Manager, Communications Strategist

Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you!

We're looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas! The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints: owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand.

Don't forget to include your portfolio

Core Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
• Apply your understanding of how brands grow, and how effective comms create impact and get results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work

Play your part in our team succeeding

The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.

Do you have what it takes?

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
• Excellent communication skills - written, verbal, and emotional to be a key member of our team
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
• Passion for creating communication work that has an impact, that matters and that's memorable

Preferred

• Experience within a global strategy/planning context beneficial, or working within a 'multiple markets / regional' capacity
• Excellent presentation skills
• Big team and cross-org collaborations

What's in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and s