Sr. Communication Strategist

1034 LEGO Company Limited; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing program

Colleague discount

Bonus scheme

Hybrid working model

Job summary

LEGO Group is seeking a Senior Manager, Communications Strategist to lead integrated planning across owned, earned, paid and shared channels. You will translate consumer journeys into bold, actionable strategies and work with global teams to deliver meaningful brand experiences.

You will combine data and creative thinking, managing multi-market campaigns, and shaping planning processes to drive growth and impact for kids and adults alike. Portfolio encouraged.

Qualifications

• Significant experience in a communications planning or strategy role.
• Experience with data-driven planning tools and audience insight.
• Experience collaborating with channels/media owners to develop thinking.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Create multichannel communications plans across owned, earned, paid and shared media.
• Develop compelling user journeys across touchpoints and campaigns.
• Apply data, insights and creativity to drive impact and results.
• Lead and engage cross-functional teams to execute plans.
• Refine planning processes and governance across marketing teams.
• Collaborate with LEGO teams to build engaging experiences.

Skills

Communications planning

Strategy development

Audience insights

Data-driven planning

Cross-functional collaboration

Presentation skills

Job description

Senior Manager, Communications Strategist

Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you! We’re looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas! The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints: owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand. Don't forget to include your portfolio

Core Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
• Apply your understanding of how brands grow, and how effective comms create impact and get results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work
• Play your part in our team succeeding

Requirements

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts.
• Excellent communication skills – written, verbal, and emotional to be a key member of our team.
• Desire to stay close to projects throughout their life‑cycle to maintaining strategic and creative excellence.
• Passion for creating communication work that has an impact, that matters and that’s memorable.
• Preferred Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity
• Excellent presentation skills
• Big team and cross-org collaborations

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – The office, store or factory specified in this advert.
• Hybrid Working – Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week.
• Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
• Learn more about our benefits, culture and workplace experience here.

Company Culture

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Our Heritage

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.