Senior Go-To-Market Leader — Direct & Managed Services (Hybrid)

Ecclesiastical Insurance UK; Gloucester; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Group Personal Pension up to 12%

Annual bonus scheme 7.5%–30%

28 days leave + bank holidays

Private healthcare and wellbeing

Job summary

Ecclesiastical Insurance UK, part of Benefact Group, is seeking a Senior Go To Market Manager to lead go-to-market strategies across Direct and Managed Services portfolios from our Gloucester office.

You will translate commercial priorities into effective Marketing activity, shape the customer journey, and drive growth with senior stakeholders, balancing demand, capacity and business priorities.

Qualifications

• Significant experience in integrated Marketing, go-to-market, proposition or commercial Marketing roles.
• Strong ability to translate business strategy, customer needs and commercial objectives into effective Marketing activity.
• Good understanding of customer-led Marketing, including segmentation and multi-channel campaign delivery.
• Experience leading complex integrated campaigns and coordinating specialist Marketing teams.

Responsibilities

• Lead go-to-market planning for Direct and Managed Services portfolios, translating objectives into integrated Marketing strategies.
• Act as senior Marketing partner to business leaders, providing expert advice and recommendations.
• Own integrated campaign briefs, coordinating Brand, Content, Digital, Social, Product and Customer Communications teams.
• Define target audiences and customer journeys, using insights to maximise engagement and outcomes.
• Establish campaign objectives, KPIs and success measures, using data to optimise activity.
• Lead prioritisation and resource decisions across the portfolio with senior stakeholders.
• Collaborate with Product, Proposition, Distribution to align Marketing activity with business delivery.
• Manage campaign budgets, agencies and suppliers, ensuring governance and quality.
• Share knowledge and mentor Marketing Executives, contributing to continuous improvement.
• Lead, coach and develop direct reports to build capability and performance.

Skills

Integrated Marketing

Go-to-market

Proposition Marketing

Stakeholder management

Budget management

Team leadership

Job description

Ecclesiastical Insurance UK, part of Benefact Group, is seeking a Senior Go To Market Manager to lead go-to-market strategies across Direct and Managed Services portfolios from our Gloucester office.

You will translate commercial priorities into effective Marketing activity, shape the customer journey, and drive growth with senior stakeholders, balancing demand, capacity and business priorities.