Insurance Go-To-Market Lead — Campaigns & Growth

Benefact Group; Gloucester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Group Pension up to 12%

Annual bonus 6–24%

25 days annual leave + bank holidays

Private healthcare & wellbeing

Volunteer day & charity giving

Employee Assistance Programme

Study support for professional quals

Virtual GP access

Maternity/paternity pay enhancements

Job summary

Ecclesiastical Insurance, part of Benefact Group, is seeking two Go To Market Managers to join our Gloucester office on a permanent, 35-hour week basis. You will lead development and delivery ofgo-to-market activity across allocated portfolios, coordinating cross-functional marketing teams to translate commercial objectives into audience-led campaigns.

You will evaluate performance, optimise campaigns, and ensure activity meets brand and regulatory requirements while supporting commercial

Qualifications

• Proven experience in integrated marketing and campaign delivery.
• Strong commercial awareness and ability to translate objectives into marketing activity.
• Multi-channel marketing understanding with insight-driven evaluation.
• Experience coordinating marketing teams to deliver outcomes.
• Strong stakeholder management across business functions.
• Financial services or insurance experience.
• Excellent project management and ability to juggle priorities.

Responsibilities

• Own go-to-market plans and campaigns for assigned portfolio, from briefing to delivery and optimisation.
• Collaborate with business and distribution stakeholders to align objectives with communications plans.
• Coordinate marketing expertise across brand, content, data, digital, social and other channels.

Skills

Integrated marketing

Campaign delivery

Go-to-market planning

Stakeholder management

Budget management

Insurance/financial services exposure

Education

Relevant Marketing or business qualification

Job description

Ecclesiastical Insurance, part of Benefact Group, is seeking two Go To Market Managers to join our Gloucester office on a permanent, 35-hour week basis. You will lead development and delivery ofgo-to-market activity across allocated portfolios, coordinating cross-functional marketing teams to translate commercial objectives into audience-led campaigns.

You will evaluate performance, optimise campaigns, and ensure activity meets brand and regulatory requirements while supporting commercial