Senior Go-To-Market Manager – Insurance & Services

Ecclesiastical Insurance Group; Gloucester; Hybrid; GBP 75,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Pension up to 12%

Bonus scheme 7.5–30%

28 days leave + BH

Private healthcare

Wellbeing benefits

Charity grant

Volunteer day

Employee Assistance Programme

Study support

Virtual GP

Enhanced parental leave

Job summary

Ecclesiastical Insurance, part of Benefact Group, is seeking a Senior Go To Market Manager to join our Gloucester office. You’ll lead the development and delivery of go-to-market strategies across Direct and Managed Services portfolios, translating commercial priorities into marketing activity that drives growth and delivers measurable results.

You’ll provide senior marketing leadership, manage a prioritised roadmap, and work with senior stakeholders to align campaigns, budgets and

Qualifications

• Significant experience in integrated Marketing, go-to-market, proposition or commercial Marketing roles.
• Strong ability to translate business strategy and customer needs into effective Marketing activity.
• Good understanding of customer-led Marketing, including segmentation and multi-channel delivery.
• Experience leading complex integrated campaigns and coordinating marketing teams.
• Strong commercial awareness with ROI/ROMI measures.
• Excellent stakeholder management and influencing skills with senior leaders.
• Experience managing Marketing budgets, agencies and external suppliers.

Responsibilities

• Lead go-to-market planning for Direct and Managed Services portfolios.
• Act as senior Marketing partner to business leaders with recommendations to support growth.
• Own integrated campaign briefs and coordinate Brand, Digital, Social, Product and Customer Communications teams.
• Define target audiences and customer journeys using insight and performance data.
• Establish campaign objectives and KPIs, and optimise activity based on results.
• Lead prioritisation and resource decisions across the portfolio in partnership with leadership.
• Collaborate with Product, Distribution and other stakeholders to align marketing with business delivery.
• Manage campaign budgets, agencies and suppliers in line with governance requirements.
• Share knowledge and mentor Marketing Executives and contribute to continuous improvement.
• Lead, coach and develop direct reports to drive high performance.

Skills

Integrated Marketing

Go-to-Market

Stakeholder Management

Budget Management

Campaign Leadership

Education

Marketing qualification

Job description

Ecclesiastical Insurance, part of Benefact Group, is seeking a Senior Go To Market Manager to join our Gloucester office. You’ll lead the development and delivery of go-to-market strategies across Direct and Managed Services portfolios, translating commercial priorities into marketing activity that drives growth and delivers measurable results.

You’ll provide senior marketing leadership, manage a prioritised roadmap, and work with senior stakeholders to align campaigns, budgets and