Go-To-Market Lead - Insurance & Campaigns (Hybrid)

Ecclesiastical Insurance Group; Gloucester; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Competitive pension

Annual bonus scheme

25 days annual leave

Private healthcare

Life assurance

Volunteer days

Job summary

Ecclesiastical Insurance Group, part of Benefact Group, is seeking two Go To Market Managers to join the Gloucester office. You will lead development and delivery of go-to-market activity for allocated portfolio, translating commercial objectives into audience-led plans and coordinating marketing teams from briefing to delivery.

Working across propositions and customer segments, you will evaluate campaigns using insights and performance data to improve marketing effectiveness and commercial

Qualifications

• Proven experience in integrated marketing, campaign delivery and go-to-market planning.
• Strong commercial awareness with ability to translate objectives into audience-led activity.
• Understanding of multi-channel marketing, customer journeys, and use of insights to inform and evaluate activity.

Responsibilities

• Own go-to-market plans and campaigns for your portfolio from briefing to delivery and optimisation.
• Partner with stakeholders to translate objectives into clear marketing and communications plans.
• Coordinate cross-functional marketing teams across brand, content, data, digital and social channels.
• Use insights to define target audiences and inform customer journeys and marketing decisions.
• Develop marketing activity that strengthens engagement with customers, brokers, partners and schemes.
• Maintain relationships with internal and external stakeholders and manage delivery schedules and budgets.
• Set objectives and KPIs, monitor performance and apply test-and-learn approaches to improve activity.
• Ensure activity complies with governance, data, and regulatory requirements.

Skills

Integrated marketing

Campaign delivery

Go-to-market planning

Stakeholder management

Budget management

Multi-channel marketing

Project management

Financial services experience

Education

Marketing or business qualification

Job description

Ecclesiastical Insurance Group, part of Benefact Group, is seeking two Go To Market Managers to join the Gloucester office. You will lead development and delivery of go-to-market activity for allocated portfolio, translating commercial objectives into audience-led plans and coordinating marketing teams from briefing to delivery.

Working across propositions and customer segments, you will evaluate campaigns using insights and performance data to improve marketing effectiveness and commercial