Go-To-Market Manager - Insurance, Hybrid (Gloucester)

Benefact Group plc; Gloucester; Hybrid; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Group Pension up to 12%

Annual bonus 6%–24%

25 days annual leave + holidays

Private healthcare

Income protection

Life assurance

£200 charity grant

Volunteer day

Employee Assistance Programme

Study support

Virtual GP

Enhanced maternity/paternity pay

Job summary

Ecclesiastical Insurance, part of Benefact Group, is seeking two Go To Market Managers to join our Gloucester office. You will lead the development and delivery of go-to-market activity for allocated portfolios across multiple propositions, coordinating specialist marketing teams to translate objectives into audience-led campaigns.

You will evaluate performance, optimise campaigns, and ensure governance, with hybrid working and a competitive benefits package.

Qualifications

• Proven experience in integrated marketing, campaign delivery, and go-to-market planning.
• Strong commercial awareness and ability to translate objectives into marketing activity.
• Understanding multi-channel marketing, journeys, and use of insight to evaluate activity.
• Experience coordinating marketing teams.
• Strong stakeholder management and cross-functional collaboration.
• Financial services or insurance experience.
• Project management, organisational, prioritisation, problem-solving.
• Experience managing budgets, suppliers, and delivery schedules.
• Understanding marketing governance and regulatory requirements.

Responsibilities

• Own go-to-market plans and campaigns from briefing to delivery and optimisation.
• Partner with stakeholders to translate objectives into marketing plans.
• Coordinate integrated campaigns across brand, content, data, and channels.
• Define target audiences using insights and customer journeys.
• Develop activity to engage customers, brokers, partners, schemes.
• Maintain relationships with internal and external stakeholders.
• Set objectives and KPIs, manage budgets and delivery schedules.
• Ensure activity complies with brand, data, regulatory and governance requirements.

Skills

Integrated marketing

Campaign delivery

Go-to-market

Stakeholder mgmt

Budget mgmt

Multi-channel

Commercial acumen

Project management

Regulatory awareness

Job description

Ecclesiastical Insurance, part of Benefact Group, is seeking two Go To Market Managers to join our Gloucester office. You will lead the development and delivery of go-to-market activity for allocated portfolios across multiple propositions, coordinating specialist marketing teams to translate objectives into audience-led campaigns.

You will evaluate performance, optimise campaigns, and ensure governance, with hybrid working and a competitive benefits package.