Senior Director, Brand Portfolio Strategy

RELX INC; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A global leader in advanced information solutions is seeking a Senior Director - Brand Portfolio Strategy to enhance brand clarity across their portfolio. The successful candidate will lead strategic initiatives, work closely with marketing and product teams, and ensure alignment with business goals. A strong background in brand strategy, exceptional communication skills, and experience in a global environment are essential. This leadership role comes with a comprehensive benefits package.

Benefits

Health care plans and benefits

Modern Family Benefits

Life assurance and accident policies

Comprehensive pension and retirement plans

Access to learning and development resources

Qualifications

• Solid experience in brand strategy, architecture, or portfolio management.
• Proven expertise in naming and messaging development.
• Ability to interpret insights into strategic recommendations.

Responsibilities

• Lead creation of brand architecture strategy.
• Develop positioning and messaging frameworks.
• Provide expert consulting to senior stakeholders.

Skills

Brand strategy

Analytical skills

Communication

Cross-functional leadership

Education

Bachelor’s or Master’s degree in Marketing, Business, Communications

Job description

Senior Director - Brand Portfolio Strategy

About the Role

We are looking for a strategic and dynamic Brand Portfolio Strategist to lead initiatives that enhance brand clarity and coherence across our portfolio. This role will play a key part in shaping a consistent, modern brand structure that supports business growth and improves the way customers interact with our solutions.

You will work hands‑on across divisions, providing expert‑level guidance to ensure our brands are aligned, easily navigable, and positioned for long‑term success.

We need someone who can produce high‑quality strategic deliverables, lead complex portfolio branding projects end‑to‑end, guide naming development for new and existing solutions, and partner deeply with product, marketing, and strategy teams. You will be a trusted expert who teaches, challenges, and elevates brand thinking across the organization.

The Senior Director – Brand Portfolio Strategy will work directly with divisional marketing leads, product managers, commercial teams, and executive stakeholders to ensure that branding strategy, positioning, architecture, and naming across the portfolio are clear, differentiated, and aligned with business goals.

Key Responsibilities

Strategic Brand Portfolio Leadership

• Lead the creation and evolution of brand architecture strategy across Elsevier, ensuring clarity from the corporate level through to divisions, portfolios, and individual products;
• Develop compelling, insight‑driven positioning and messaging frameworks that can be adopted by divisional marketing and product teams;
• Interrogate existing strategies toOY ensure they are relevant, differentiated, and grounded in customer and market insight.

Portfolio & Architecture Strategy

• Define and maintain a coherent brand architecture that simplifies navigation and strengthens brand equity across the Academic & Government, Corporate, and Health divisions;
• Lead product and portfolio‑level reviews to ensure alignment with architecture principles and Elsevier’s long‑term brand strategy;
• Partner with business and product leadership to identify gaps, overlaps, and opportunities within the portfolio.

Cross‑Functional Leadership

• Work closely with divisional marketing teams to guide the adoption of positioning and messaging frameworks for products rotten and go‑to‑market initiatives;
• Partner with product and strategy teams to ensure brand strategy informs solution development early and continuously;
• Provide expert consulting to senior stakeholders to align on naming, messaging, and architecture decisions.

Tangible Deliverable Creation

• Lead naming development for new solutions and renaming efforts for existing products, ensuring strategic coherence and legal viability;
• Produce strategic deliverables such as brand narratives, product naming frameworks, architecture models, messaging guides, value propositions, and portfolio storylines;
• Translate brand strategy into clear tools and templates that enable divisional teams to apply the work effectively.

Market Insight & Competitive Analysis

• Use customer insight, market research, and competitive analysis to inform brand decisions and strengthen value propositions; identify opportunities for brand‑led innovationINFO divisions and across Elsevier;
• Governance, Training & Capability Building;
• Establish and maintain brand architecture and naming governance across divisions;
• Lead workshops, training, and working sessions to build brand flu tse across marketing, product, and strategy teams; provide coaching and guidance to divisional marketers to strengthen brand capabilities at every level.

Change & Transition Leadership

• Lead change management associated with naming or repositioning initiatives, ensuring smooth adoption across internal and external audiences;
• Partner with legal and IP teams to oversee trademarking, brand clearance, and naming compliance.

Performance & Impact

• Track the success of brand initiatives and naming transitions, providing clear metrics and recommendations for continuous improvement;
• Ensure that brand strategy drives measurable business outcomes across all three divisions.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field;
• Solid experience in brand strategy, brand architecture, or portfolio management – ideally in a complex, global, technology or knowledge‑based business;
• Demonstrated ability to produce brand strategy deliverables personally – not just manage or delegate them;
• Proven expertise in naming (new, existing, and portfolio‑level), positioning, narrative development, and messaging;
• Experience partnering with product, marketing, strategy, and commercial teams;
• Exceptional communication and storytelling skills;
• Ability to lead cross‑functional projects with confidence and influence at all levels;
• Good analytical skills with the ability to interpret insights and translate them into strategic recommendations;
• Comfort working in a dynamic, evolving environment with multiple stakeholders and priorities.

Working for you

We know that your wellbeing and happiness are key to a long and successful career, as this role is global, benefits may vary according to your location. These are some of the benefits we are delighted to offer:

• Health care plans and benefits
• Modern Family Benefits, including maternity, paternity, adoption and surrogacy
• Life assurance and accident policies
• Comprehensive pension and retirement plans
• Access to learning and development resources
• Your recruiter will advise you on the benefits package for your location
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About the company

A global leader in advanced information and decision support, Elsevier helps to advance science and healthcare, to advance human progress. We do this by facilitating insights and critical decision making with innovative solutions based onftp trustworthy, evidence‑based content and advanced AI‑enabled digital technologies.

If performed in NewSaldo, the base pay range is - . If performed in New York City, the base pay range is - . If performed in Rochester, NY, the base pay range is - . U.S. National Base Pay Range: - . Geographic differentials may apply in some locations to better reflect local market rates.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve lives of patients; lawyers promote the rule of law and achieve justice and fair results for clients; businesses and governments prevent fraud; consumers access financial services and.fulget fair prices on insurance; customers learn about markets and complete transactions.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.