Senior CRM Manager

DAZN; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior CRM Manager to lead creative multi-channel campaigns aimed at enhancing subscriber engagement and retention. This role offers a unique opportunity to work in a dynamic environment, where your creative flair and strategic insight will drive the success of CRM initiatives. You will collaborate with various teams to optimize campaigns, ensuring that every communication resonates with customers. With a focus on sports and subscriptions, this position promises a diverse range of challenges and the chance to make a significant impact in a fast-paced setting. If you are passionate about sports and skilled in CRM, this role is perfect for you.

Benefits

Private medical insurance

Life assurance

Pension contributions up to 5%

Enhanced parental leave

Flexible working opportunities

Access to mental health platform

Learning and development resources

Internal speaker series and events

25 days annual leave (increasing by 3 days after 3 years)

Electric vehicle benefit option

Qualifications

• At least 2 years’ experience in a CRM Manager role.
• Strong problem-solving skills and ability to manage high-priority projects.

Responsibilities

• Manage multi-channel campaigns for fight sports CRM schedule.
• Coordinate and brief campaigns to CRM operations for optimal delivery.

Skills

CRM Management

Creative Briefing

Copywriting

Campaign Management

Stakeholder Management

Problem-Solving

Education

Bachelor's Degree

Job description

Senior CRM Manager

Department: 92-392 - Subscription - Brand

Employment Type: Full Time

Location: UK - London

Description

Are you a CRM Manager looking for progression or a Senior CRM manager looking for an exciting next step, with a passion for sport and/or subscriptions? Do you have creative flair and an eye for detail? Have you created CRM communications, written copy and coordinated creatives in a commercial, target-driven environment? If so, we may have the perfect role for you.

DAZN’s goal is to become the world’s largest sports broadcaster and one of the biggest entertainment services on the planet. From boxing to soccer and recently the launched NFL Game Pass International we know that growth really starts with keeping our existing customers engaged and retained.

Like sport, no day will be the same and your delivery will cover – the fight schedule, PPV campaigns, lifecycle automations, delivery optimisations and testing for commercial growth.

As our new Senior CRM Manager, you’ll have the opportunity to:

• Multi-channel campaign building for our fight sports CRM schedule driving our revenue, up-sell and subscriber growth targets.
• Ability to articulately brief campaign and segmentation builds to a CRM operations team for scheduling/dispatch.
• Creative briefing and coordination and copy writing for fight sports below the line messaging.
• Responsible for personalisation and segmentation for optimal conversion and engagement, utilising data availability and technical capabilities to push the boundaries of CRM.
• Champion testing and optimisation of our CRM creative, copy and content in collaboration with DAZN marketing and creative.

You'll have:

• At least 2 years’ experience in a CRM Manager role.
• Comfortable working in a fast-paced, dynamic and international environment, where impeccable time management, agility and fast-thinking is a daily expectation.
• You’ll bring strong problem-solving skills, along with an ability to manage high-priority projects, to tight deadlines.
• Excellence in stakeholder management. DAZN is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market.
• A passion for sport or a deep understanding of subscription services, ideally in an international context, would be nice to have.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.