Senior CRM Manager - Up to £70,000 - Maternity Cover

JR United Kingdom; Brighton; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

An exciting opportunity awaits for a Senior CRM Manager in Brighton, where you will play a pivotal role in shaping the CRM strategy for an innovative brand. This position focuses on enhancing customer engagement and retention through targeted communications across various channels such as email, direct mail, and SMS. You will be responsible for designing a comprehensive CRM strategy, building a loyal customer database, and driving sales through effective customer interactions. Join a forward-thinking company that values creativity and strategic insight, and make a significant impact in the world of customer relationship management.

Qualifications

• Experience in developing CRM strategies to enhance customer engagement.
• Proven track record in customer retention and loyalty programs.

Responsibilities

• Define and implement a multi-segmented CRM strategy.
• Oversee customer communications through CRM platforms.

Skills

CRM Strategy Development

Customer Retention

Email Marketing

Direct Mail Campaigns

Klaviyo

Tools

Klaviyo

Email Service Providers (ESP)

Job description

Job Title: Senior CRM Manager - Up to £70,000 - Maternity Cover, Brighton

Client: Blu Digital

Location: Brighton, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Details

• Job Views: 5
• Posted: 05.05.2025
• Expiry Date: 19.06.2025

Job Description

A fantastic opportunity has arisen for a Senior CRM Manager to join an exciting brand based in Brighton, working two days per week. You will define the CRM strategy to increase overall conversion, focusing on re-engagement, customer retention, and loyalty across channels including email, direct mail, and SMS. Your responsibilities include designing a multi-segmented CRM strategy, building a loyal customer database, and driving sales across all market channels. You will also make proactive recommendations for automated and event-triggered communications and oversee the development of the initial CRM strategy program, managing customer communications through CRM.

Qualifications and Experience

To be considered, you will ideally have experience with Klaviyo; however, experience with any ESP will be considered.