Senior CRM Manager - Up to £70,000 - Maternity Cover

JR United Kingdom; London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

An exciting opportunity awaits for a Senior CRM Manager to join a dynamic brand in London. This role focuses on defining and executing a comprehensive CRM strategy aimed at enhancing customer retention and engagement across various channels, including email, direct mail, and SMS. By leveraging your expertise, you will design multi-segmented strategies and manage customer communications to drive sales and loyalty. This position offers a chance to make a significant impact in a vibrant environment, perfect for those passionate about customer relationship management and looking to elevate their career in a forward-thinking organization.

Qualifications

• Experience in developing and executing CRM strategies.
• Proven track record in customer retention and engagement.

Responsibilities

• Define and implement CRM strategies to enhance customer loyalty.
• Manage customer communications and oversee CRM systems.

Skills

CRM Strategy Development

Customer Retention

Email Marketing

Direct Mail Campaigns

SMS Marketing

Tools

Klaviyo

Email Service Providers

Job description

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Senior CRM Manager - Up to £70,000 - Maternity Cover, London

Client: Blu Digital

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description:

A fantastic opportunity has arisen for a Senior CRM Manager to join an exciting brand based two days per week in Brighton. You will define the CRM strategy and increase overall conversion. Focusing on re-engagement, customer retention, and loyalty across all channels including email, direct mail, and SMS. You will be responsible for designing a multi-segmented CRM strategy, building a loyal customer database, and driving sales across all market channels. You will need to make proactive recommendations for automated and event-triggered communications. You will develop the initial CRM strategy program, overseeing customer communications through CRM.

To be considered, you will ideally have Klaviyo experience; however, experience with any ESP would be considered.