Senior CRM Manager (f/m)

TN United Kingdom; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a CRM Manager to lead revenue growth through strategic CRM initiatives. In this dynamic role, you will develop and implement strategies to engage and activate users within the Ledger ecosystem, focusing on enhancing the trading experience. Collaborating with cross-functional teams, you will optimize revenue through targeted activation programs and A/B testing. This position offers an exciting opportunity to contribute to the growth of a leading platform in the crypto industry while enjoying a flexible work environment and comprehensive benefits.

Benefits

Stock Options

Hybrid Work Policy

Regular Social Events

Comprehensive Health Insurance

Personal Development Programs

28 Days Paid Leave

Access to Apple Products

Transportation Cost Reimbursement

Employee Discounts

Qualifications

• 5+ years in CRM management with a proven revenue-driving track record.
• Experience in financial services or crypto trading platforms.

Responsibilities

• Define and execute CRM strategies to drive revenue growth.
• Develop strategies for user lifecycle management for traders.

Skills

CRM Management

Revenue Growth Strategies

User Engagement

Commercial Acumen

Crypto Industry Knowledge

Job description

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We're making the world of digital assets accessible and secure for everyone. Join the mission. Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland, and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow, and manage crypto assets—including the Ledger hardware wallets line with more than 6 million units sold in 200 countries.

At Ledger, we embody values that make us unique: Pragmatism, Audacity, Commitment, Trust, and Transparency. Hear from our employees how they shape the work we do.

Your role

1. Strategic Revenue Growth through CRM: Define and execute CRM strategies to drive revenue by activating and engaging users of Ledger Live's trading features.
2. User Lifecycle Management for Traders: Develop strategies to nurture users from initial interest to high-value, active traders within the Ledger ecosystem.
3. Trading Feature Activation Programs: Design onboarding and activation programs to introduce users to Ledger's trading features and encourage adoption.
4. Revenue Optimization: Conduct A/B testing on CRM elements (messaging, offers, timing, channels) to increase trading activity and revenue.
5. Cross-Functional Collaboration: Work with product, marketing, sales, and analytics teams to align CRM efforts with revenue targets and ensure a cohesive user journey.

What we're looking for:

• 5+ years in CRM management/growth with a proven track record of driving revenue through activation and engagement, preferably in financial services, brokerage, or crypto trading platforms.
• Experience in developing CRM strategies focused on increasing adoption and usage of revenue-generating features.
• Strong commercial acumen and understanding of CRM's impact on revenue metrics.
• Interest or experience in the crypto industry.

What's in it for you?

• Equity: Stock options sharing in company success.
• Flexibility: Hybrid work policy.
• Social: Regular social events, snacks, and drinks at our Holborn office.
• Medical: Comprehensive health, dental, and vision insurance.
• Well-being: Personal development, coaching, and fitness programs.
• Vacation: 28 days of paid leave plus holidays.
• High tech: Access to Apple products and high-performance equipment.
• Transport: Reimbursement for transportation costs.
• Discounts: Employee discounts on products.

We are an equal opportunity employer, welcoming all regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age.