Senior CRM Manager

mediacityuk; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Manager to lead their team in London. This role focuses on operational planning and delivery of CRM activities across various media channels. You'll be responsible for guiding a team of CRM executives, ensuring high-quality outputs, and fostering a collaborative culture. The ideal candidate will thrive in a fast-paced environment, possess strong leadership and communication skills, and be adept at data-driven decision-making. Join this innovative firm to make a significant impact on their marketing strategies and drive successful CRM initiatives.

Qualifications

• Proven success in managing CRM activities with multiple stakeholders.
• Experience in leading and developing small teams.

Responsibilities

• Lead a team to deliver CRM activities aligned with marketing outcomes.
• Monitor CRM effectiveness and guide the team towards optimization.

Skills

CRM Management

Stakeholder Engagement

Data Interpretation

Leadership

Communication

Job description

Workplace: London, White City - expectation is at least 2 days in the office.

The role

This role is responsible for operational planning and delivery of CRM activity for ITV’s targeted owned media channels.

Main responsibilities

• Lead the team of CRM executives to deliver against marketing outcomes, reflecting the wider media strategy and supporting ITV business objectives
• Ensure the overall CRM plan is integrated and appropriately planned for the audience and outcomes across different types of activity
• Support and coach a team of direct reports, facilitating their growth and fostering a collaborative team culture
• Keep up to date on the latest data-driven marketing trends and mentor the team to deliver innovative and impactful CRM activity
• Work with the Insights and Conversion teams, and the wider CRM and Media team, to develop an effective audience and targeting approach.
• Monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs
• Feed learnings from CRM activity back into the the media strategy team in order to keep the strategy reflective of our latest insight
• Act as a key point of operational escalation for the CRM team and its stakeholders (Marketing, Media, Creative, Product, Privacy)
• Influence the creative teams to deliver assets for use in CRM that perform across the various channels.
• Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media.
• Ensure all CRM is high quality, taking ownership and where needed, and providing feedback to the team.
• Ensure all targeted owned media activity is in line with legal and privacy guidance and regulations.

Skills you’ll need (minimum criteria)

• CRM professional with a proven success working with multiple stakeholders in complex businesses.
• Highly experienced in planning, executing and optimising CRM.
• Proven experience in line managing individuals or small teams, with a track record of developing and supporting direct reports.
• Strong communication skills with the ability to build strong relationships across a range of business areas.
• Strong leadership skills with the ability to hold others accountable and enforce change where needed.

Other things we’re looking for (key criteria)

• Excellent interpersonal skills, with the ability to adapt leadership style to suit different individuals and situations.
• Highly data-literate with proven experience interpreting data to aid decision making and make recommendations.
• Thrives in a fast-paced, dynamic environment.
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.