Senior CRM Manager

Major Players | B Corp™; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

An innovative firm is seeking a CRM specialist to lead customer retention and engagement strategies. In this dynamic role, you will manage the entire CRM function, focusing on email marketing, automation, and customer lifecycle management. Collaborating with cross-functional teams, you will mentor a CRM Executive while optimizing key customer flows and launching new retention initiatives. Join a company committed to values-driven growth and make a significant impact on customer engagement in a rapidly expanding market. If you are passionate about customer relationships and looking for a rewarding challenge, this opportunity is for you.

Benefits

Private healthcare

Dental cover

Learning and development support

Hybrid working (2 days WFH)

Qualifications

• Experience in CRM or lifecycle marketing within a DTC or eCommerce brand.
• Proven track record of owning CRM strategy and driving measurable retention outcomes.

Responsibilities

• Lead CRM strategy and execution across email, automation, and customer lifecycle programmes.
• Identify and launch new retention channels such as Direct Mail and referral schemes.

Skills

CRM Strategy

Email Marketing

Customer Segmentation

Lifecycle Marketing

Mentoring

Tools

ESP

CRM Platforms

Analytics Tools

Job description

Major Players | B Corp provided pay range

This range is provided by Major Players | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Major Players | B Corp

Are you a CRM specialist looking to take strategic ownership of retention and customer engagement at a brand with strong global growth? This is an exciting opportunity to join a digitally native business, known for high-quality consumer products and a loyal, values-driven customer base.

In this role, you'll lead the entire CRM function- owning email marketing, automation, segmentation, and loyalty strategies. You'll work cross-functionally across growth, creative, and analytics, while also mentoring a CRM Executive and collaborating on new retention initiatives across multiple markets.

Key Responsibilities:

• Lead CRM strategy and execution across email, automation, segmentation and customer lifecycle programmes
• Develop and optimise key flows (welcome, post-purchase, reactivation, birthday, etc.) using a test-and-learn approach
• Align with merchandising and creative teams to plan BAU and campaign calendars
• Manage weekly trade performance across email activity and automation, reporting against core KPIs
• Identify and launch new retention channels such as Direct Mail, referral schemes, and review programmes
• Mentor and manage a CRM Executive, supporting their growth and delivery

Skills & Experience:

• Experience in CRM or lifecycle marketing within a DTC or eCommerce brand
• Proven track record of owning CRM strategy and driving measurable retention outcomes
• Strong understanding of customer segmentation, journeys and lifecycle planning
• Hands-on experience with ESPs, CRM platforms and analytics tools
• Experience managing or mentoring junior team members
• Hybrid working (2 days WFH per week)
• Private healthcare and dental cover
• Learning and development support

If you would like a confidential chat about this role or your next career move, then please get in contact with: [e-mail]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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