Senior CRM Manager

JR United Kingdom; Brighton; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An exciting opportunity awaits an experienced CRM Manager to join a leading UK retailer in Brighton. This role offers a chance to shape customer communications and loyalty strategies while working in a hybrid setup. You will lead the CRM campaign calendar, enhance customer satisfaction, and manage a talented team. With a focus on driving revenue through data-driven insights, this position is perfect for those looking to make a significant impact in a dynamic retail environment. Join a forward-thinking company that values collaboration and innovation in its approach to customer engagement.

Benefits

Hybrid Working Arrangements

Comprehensive Benefits Plan

Qualifications

• Experience in retail or consumer sectors is essential.
• Strong organizational skills and ability to prioritize tasks.

Responsibilities

• Oversee CRM campaign calendar and loyalty strategy.
• Manage CRM and Loyalty roadmaps with cross-functional teams.

Skills

Retail or Consumer Experience

Organizational Skills

Data-Driven Decision Making

Communication Skills

Collaboration

Job description

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Great opportunity for an experienced CRM Manager, to join leading UK retailer on a 12 month mat cover.

The successful candidate will be responsible for experienced and commercially-minded CRM & Loyalty Lead to shape and deliver our customer communications and loyalty strategy.

Must be available to start within 1 month

Based in Brighton - Hybrid working – 2 days in office, 3 from home

• Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.
• Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.
• Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.
• Lead the rollout of our existing loyalty programme onto a new technology platform, and define the roadmap for relaunch and optimisation.
• Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.
• Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with business KPIs.
• Deliver and support multi-channel engagement campaigns across CRM, digital, eCommerce and retail.
• Line manage a CRM Manager and a Loyalty Manager to ensure strategic delivery and commercial targets are met.

Skills & experience:

• Must have retail or consumer experience
• Highly organised and able to prioritise workloads and comfortable working to deadlines
• Ability to use data and insights to drive decision making
• Excellent written and verbal communication skills
• Collaborative mindset – happy working with cross-functional teams in a fast-paced environment

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Hybrid working arrangements
• Wide range of other benefits

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [emailprotected]

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.