Senior CRM Manager

VMA Direct.; Brighton; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior CRM Manager for a 12-month fixed-term contract. This role involves shaping customer communications and loyalty strategies while overseeing a dynamic CRM campaign calendar. The ideal candidate will leverage their retail experience to enhance customer satisfaction and retention, utilizing data insights for decision-making. With hybrid working arrangements, this position offers a competitive salary and a comprehensive benefits plan, making it an exciting opportunity for those passionate about customer relationship management.

Benefits

Competitive salary

Generous pension provision

Hybrid working arrangements

Wide range of other benefits

Professional development

Qualifications

• Experience in retail or consumer sectors is essential.
• Ability to prioritize workloads and meet deadlines.

Responsibilities

• Oversee CRM campaign calendar and drive customer engagement.
• Lead the rollout of loyalty programs and manage CRM strategies.

Skills

Retail or consumer experience

Organizational skills

Data-driven decision making

Written and verbal communication

Collaborative mindset

Stakeholder engagement

Tools

Klaviyo

PowerBI

Talon One

Job description

Senior CRM Manager – 12 month FTC

Great opportunity for an experienced CRM Manager, to join leading UK retailer on a 12 month mat cover.

The successful candidate will be responsible for experienced and commercially-minded CRM & Loyalty Lead to shape and deliver our customer communications and loyalty strategy.

Must be available to start within 1 month

Based in Brighton - Hybrid working – 2 days in office, 3 from home

Roles & responsibilities:

• Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.

• Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.

• Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.

• Lead the rollout of our existing loyalty programme onto a new technology platform, and define the roadmap for relaunch and optimisation.

• Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.

• Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with business KPIs.

• Deliver and support multi-channel engagement campaigns across CRM, digital, eCommerce and retail.

• Line manage a CRM Manager and a Loyalty Manager to ensure strategic delivery and commercial targets are met.

Skills & experience:

• Must have retail or consumer experience

• Highly organised and able to prioritise workloads and comfortable working to deadlines

• Ability to use data and insights to drive decision making

• Excellent written and verbal communication skills

• Collaborative mindset – happy working with cross-functional teams in a fast-paced environment

• Strong stakeholder engagement skills

• Experience in Klayvio, PowerBI, Talon One desirable

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Generous pension provision

• Hybrid working arrangements

• Wide range of other benefits

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:[e-mail]